Nestlé Lanka’s popular malted food drink brand, NESTOMALT, has secured a Gold Dragon at the Dragons of Asia Awards 2026, recognising the success of its Avurudu campaign, (Our Very Own New Year Filled with Power, Strength and Energy).
The award acknowledges the campaign’s excellence in strategy, creativity, execution and results, placing the brand among Asia’s recognised marketing success stories.
Inspired by the belief that Sri Lanka’s greatest strength lies in its people, the campaign offered a fresh perspective on the country’s traditional New Year celebrations. It highlighted the everyday heroes who contribute to the nation’s progress, sharing authentic stories of fishermen navigating challenging seas, farmers cultivating the land, tea pluckers sustaining a vital industry and tuk-tuk drivers connecting communities across the island.
By bringing these stories to the forefront, NESTOMALT connected the familiar values of power, strength and energy with the resilience, dedication and determination of ordinary Sri Lankans.
The campaign reflected the brand’s longstanding cultural connection with the country while presenting a meaningful and contemporary interpretation of Avurudu.
Having been part of Sri Lankan households for more than six decades, NESTOMALT continues to build on its heritage by creating campaigns that resonate with consumers and celebrate the values they share.
Its latest achievement further demonstrates the brand’s ability to transform established brand associations into relevant and impactful consumer experiences.
The recognition comes as Nestlé Lanka celebrates 120 years of operations in Sri Lanka, marking a longstanding relationship with generations of consumers and communities. As one of the company’s much-loved brands, NESTOMALT represents this enduring connection, having become part of the traditions, celebrations and everyday experiences of Sri Lankan families.
Established in Sri Lanka in 1906, Nestlé Lanka has served generations of consumers with a range of tasty and nutritious products. Today, the company manufactures more than 90% of the products it sells locally at its state-of-the-art manufacturing facility in Kurunegala, maintaining high standards of product safety and quality.