The 6th season of the Lanka Premier League (LPL), set to begin on 10 July, has secured a significant financial boost just ahead of the tournament.
LPL promoters, Innovative Production Group FZ, LLC (IPG), have reportedly received multi-million-dollar funding support from a US-listed entity. The company has also completed a strategic all-stock merger with Flash Sports & Media, Inc., bringing its portfolio of T20 league commercial rights — including the LPL — under the Nasdaq-listed platform UGRO (NASDAQ: UGRO).
The development marks a major structural shift for IPG and the leagues under its management, placing them within a publicly governed framework designed for large-scale expansion. Backed by this structure, IPG plans to invest around USD 20 million over the next two years to further develop and enhance the LPL.
While the LPL remains the intellectual property of Sri Lanka Cricket, IPG continues to hold exclusive commercial and media rights, now strengthened by institutional funding, improved governance standards, and long-term growth planning.
IPG Global Founder and Chairman Anil Mohan said the LPL would be the “biggest beneficiary” of this development, noting that the new structure improves scalability, transparency, and access to capital while supporting franchise value growth.
Beyond the LPL, IPG also holds long-term agreements to develop T20 leagues in Malaysia and Zimbabwe, with plans to expand further into emerging cricket markets. The broader goal is to transform individual tournaments into a connected multi-market cricket enterprise across South Asia and beyond.
Flash Sports & Media CEO Bradley Nattrass said the integration would accelerate execution across multiple cricket economies, improving sponsorship integration, broadcast partnerships, and fan engagement, while focusing on long-term value creation and operational scaling.