Diva Fresh, one of Sri Lanka’s trusted local laundry care brands, has relaunched its washing powder with an improved formula designed to tackle common day-to-day stains while offering greater value for money to Sri Lankan households.
Backed by more than 20 years of Diva’s heritage, the improved Diva Fresh now features enhanced Stain Fighter Technology, Perfume Booster and Optical Brightener Technology, helping clothes stay cleaner, fresher and more vibrant after every wash.
Designed for Everyday Laundry Challenges
From sweat-stained shirt collars after the daily commute to muddy school uniforms, food spills, coffee, tea and sauce marks, everyday stains are a familiar challenge for families.
The improved Diva Fresh formula incorporates an advanced Stain Fighter Technology that penetrates deep into stains and breaks them down into smaller particles, helping make stain removal faster and easier during the regular washing process.
The formula is designed to address common stains that build up on collars and cuffs due to sweat, mud and vehicle emissions, while also helping remove food and dust-related stains.
Alongside improved cleaning performance, the Perfume Booster helps clothes retain a pleasant fragrance, while Optical Brightener Technology helps maintain a cleaner and more vibrant appearance.
More Value in Every Pack
Diva Fresh also continues to focus on affordability. Its 60g sachet provides an additional 10g compared with many competing brands in the same price category, giving consumers more washing powder for their money.
The relaunch reflects Diva’s continued efforts to respond to changing consumer needs through practical product innovation while maintaining the quality and reliability associated with the brand.
Commenting on the relaunch, Praneeth Kolonnage, Brand Manager for Diva Fresh at Hemas Consumer Brands, said consumers increasingly expect laundry products to combine effective performance with affordability.
“Today's consumers expect products that deliver both performance and affordability,” he said. “With the relaunch of Diva Fresh, we've strengthened our stain-removal capabilities while ensuring consumers continue to enjoy better value through our attractive pack sizes and pricing.”
He added that the product is designed to make laundry easier and more economical for a wide range of consumers, from working mothers managing busy households to students living away from home.
With its enhanced stain-fighting performance, affordability and established local heritage, Diva Fresh continues to provide practical laundry care solutions for the evolving needs of Sri Lankan families. The improved formulation aims to make dealing with everyday stains simpler, allowing households to spend less time worrying about marks and more time enjoying their everyday lives.
CEAT Kelani Strengthens Partner Network at ‘Autobahn 3.0’ Excellence Awards
CEAT Kelani Holdings recently celebrated the strength and success of its nationwide partner network at the Partner Excellence Awards 2026, a two-day gala held at Cinnamon Life that brought together leading dealers, distributors and company teams in recognition of their shared achievements.
Held under the theme ‘Autobahn 3.0’, the event reflected CEAT Kelani’s focus on advanced mobility, superior product performance and international quality standards. Inspired by Germany’s renowned high-speed highway network, the theme represented the precision, control and comfort associated with CEAT’s German-engineered car radials, while highlighting the company’s transition towards next-generation tyre technology across multiple categories.
The celebration brought together 125 top dealers, 16 growth dealers, seven two- and three-wheeler distributors and their families, along with two global partners of CEAT Kelani and the company’s sales, marketing and export teams.
Recognising Partners Behind CEAT’s Growth
Addressing the gathering, CEAT Kelani Chairman Chanaka de Silva recognised the contribution of dealers to the company’s performance during a challenging year.
“We all know the past year brought its fair share of unpredictable weather and global chaos,” he said. “Yet, every time a customer walked into your shops looking for safety, reliability, and honest advice, you supported CEAT. You are the ones who build trust in our name, day in and day out.”
He further reaffirmed the company’s commitment to supporting its partners, emphasising that CEAT Kelani’s success is closely linked to the success of its dealer network.
“Our philosophy is simple: we only win when you win,” he said, adding that the company would continue listening to frontline insights, supporting business health and providing partners with the assistance required to grow.
Top Dealers Recognised
The awards recognised outstanding performance across a range of categories.
Abdeen Tyre Service – Akkaraipattu secured the prestigious CEAT Best Dealer Award 2025/26, while U & H Wheel Service (Pvt) Ltd – Colombo 2 was named first runner-up and Sandeew Auto Enterprises Pvt Ltd – Colombo 14 secured second runner-up.
Category awards were also presented to recognise excellence across different product segments. Sandeew Auto Enterprises Pvt Ltd won the Radial Category, while U & H Wheel Service (Pvt) Ltd emerged as the top performer in both the Truck and Light Truck categories.
CEAT Kelani also recognised members of its frontline sales force for exceptional performance, honouring leading achievers across zonal, area and product-specific categories.
The awards ceremony concluded with a lively evening of music, dance and entertainment, reflecting the energy and camaraderie of the CEAT partner network.
Delivering the vote of thanks, CEAT Kelani Chief Operating Officer Shamal Gunawardene highlighted the company's multiple achievements and industry recognitions during the past year, noting that the accolades represented the collective efforts of the wider CEAT Kelani team and its partners.
Through the ‘Autobahn 3.0’ Partner Excellence Awards, CEAT Kelani reinforced its commitment to recognising the dealers, distributors and employees whose continued contribution remains central to the brand’s growth and development in Sri Lanka.
Diva Fresh Introduces an Improved Solution for Tackling Everyday Stains
