Italian luxury automaker Ferrari has unveiled its first fully electric vehicle, the “Luce,” marking a historic transition into the EV era for the iconic brand.
Priced at approximately $640,000, the five-seater Luce was developed over five years and designed in collaboration with LoveFrom, the creative studio founded by former Apple design chief Jony Ive. Unlike Ferrari’s traditional two-seat sports cars, the model introduces a completely new design direction for the company.
Ferrari CEO Benedetto Vigna said the vehicle blends cutting-edge innovation with the brand’s performance heritage. Powered by four Ferrari-developed electric motors, the Luce accelerates from 0 to 60 mph in about 2.5 seconds.
The launch has sparked mixed reactions online, with critics arguing it departs from Ferrari’s classic identity, while supporters praise its bold, forward-looking design. Ferrari design chief Flavio Manzoni described the project as “polarising,” noting that perceptions may evolve over time.
The unveiling also comes as competitors such as Lamborghini and Porsche reassess or scale back their EV strategies amid slowing global demand for luxury electric vehicles.
PickMe distributes Rs. 73 billion to independent earners and merchants
Digital Mobility Solutions Lanka PLC (DMSL), the operator of the PickMe platform, reported its strongest annual performance to date, with revenue reaching Rs. 8.7 billion for the financial year ended 31 March 2026 (FY25/26), a 49% increase from Rs. 5.8 billion in the previous year.
The company’s expansion in scale also translated into a significant economic impact, with Gross Transaction Value (GTV) rising 49% to Rs. 84.5 billion from Rs. 56.9 billion in FY24/25. Of this, more than Rs. 73 billion was distributed directly to PickMe’s network of independent drivers, riders, and merchants, highlighting the platform’s role in supporting entrepreneurship and livelihoods across Sri Lanka.
The report also showed that approximately Rs. 2.7 billion was contributed in national taxes, including VAT, SSCL, and corporate tax, underscoring its broader contribution to the economy. Growth was driven by increased user adoption, stronger engagement, and rising activity across all service verticals.
Profitability improved sharply during the year, with operating profit rising 90% year-on-year to Rs. 3.1 billion, while net profit increased 88% to Rs. 2.2 billion. The platform now supports more than 167,000 independent drivers and delivery riders, with driver net earnings increasing by over 14% during the year.
Founder and CEO Jiffry Zulfer said the results reflect growing adoption of the digital mobility ecosystem and strong demand across services, adding that the company remains focused on enhancing user experience and expanding value creation across the platform.
Ferrari unveils its first fully electric supercar, “Luce”
