Apple is set to unveil the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable smartphone, reportedly called the iPhone Ultra. The event will also mark Apple’s first major product launch following John Ternus taking over as the company’s new CEO on September 1.
Apple is expected to continue its recent prerecorded presentation format, while media and invited guests will gather at Apple Park for an in-person component. Viewers around the world will be able to watch the main presentation through Apple’s live stream.
Where and When to Watch the iPhone 18 Pro Event
The event is scheduled for Wednesday, September 9, at 10 a.m. PDT (1 p.m. EDT).
For viewers in other regions, the event will begin at:
UK: 6 p.m. BST
Central Europe: 7 p.m. CEST
India: 10:30 p.m. IST
China: 1 a.m. on September 10
Japan: 2 a.m. on September 10
Sydney: 3 a.m. on September 10
Viewers are advised to join the stream a few minutes early to avoid missing the opening announcements.
Apple’s official event page also offers an Add to Calendar option, which automatically adjusts the event time based on the viewer’s location.
How to Watch on Apple Devices
Users can watch the event for free on an iPhone, iPad or Mac by visiting Apple’s official event page through a web browser or using the Apple TV app. An Apple TV+ subscription is not required.
Apple TV 4K users can open the Apple TV app and select the event from the Home screen. If the event does not appear immediately, users can search for it within the app or access Apple’s event page from another device.
Watch on a Bigger Screen with AirPlay
Apple users can also stream the event to a larger display using AirPlay. Simply start the livestream on an iPhone, iPad or Mac and send it to an Apple TV 4K or an AirPlay-compatible smart TV connected to the same Wi-Fi network.
Apple’s iPhone Ultra Could Mark the Return of the Red iPhone
Apple may be preparing to bring back a popular colour option with its unannounced iPhone Ultra, according to a recent claim by longtime Apple leaker Evan Blass.
In a post on X, Blass shared renders appearing to show the rumoured iPhone Ultra in three colours: white, black and red.
The potential return of red would be notable, as Apple has not introduced a red iPhone since 2022, when the company released the iPhone 14 and third-generation iPhone SE as part of its (PRODUCT)RED initiative.
However, the images shared by Blass are not official Apple renders, and there is currently no confirmation from Apple that the device will be offered in these colours.
There are also indications that the renders may not be reliable. For example, the battery icon shown in the images does not match the interface expected in iOS 27 or even the current iOS 26 design.
This has led to speculation that the images could be AI-generated. With no other credible reports supporting the claim, the rumoured colour options should therefore be treated cautiously.
Adding further uncertainty, other reports have suggested that the iPhone Ultra could launch in just a single colour, with white reportedly being the most likely option.
Whether Apple ultimately offers the iPhone Ultra in one colour or several, the device is expected to attract significant interest when it is officially unveiled.
How to Watch Apple’s iPhone 18 Pro & iPhone Ultra Event Live
