Apple is reportedly developing six new product categories that could arrive in the coming years, potentially marking a major expansion of its hardware lineup.
According to Bloomberg’s Mark Gurman, these projects are being worked on alongside Apple’s regular updates to existing products like iPhone, iPad, and Mac, and may form part of CEO Tim Cook’s final major roadmap before a leadership transition expected around late 2026.
Apple’s most recent entry into a new category was the Apple Vision Pro, but despite its innovation, it has not yet achieved strong mainstream adoption. Still, the company appears committed to exploring new markets.
?? The six rumored new Apple product categories include:
AirPods with Apple Intelligence
AI-powered wearable pendant
Home security camera system
Smart home display (HomePod-like device with screen)
Smart glasses
Tabletop home robot
?? What this signals
These products suggest a strong shift toward:
Artificial intelligence–driven devices
Smart home ecosystems
Wearable computing beyond phones and watches
Ambient, always-connected technology
?? Key context
While details remain limited and timelines are unclear, many of these ideas — such as smart glasses, AI-enhanced AirPods, and a home robot — have been circulating in Apple rumor cycles for years.
If realized, this would represent one of Apple’s biggest expansions beyond its core product categories in over a decade.