Huawei has unveiled its 5G-Advanced (5G-A) Mobile Backhaul (MBH) architecture ahead of MWC Barcelona 2026, marking a significant step toward enabling the Agentic Mobile Broadband (MBB) era.
The new architecture, built on key capabilities such as 10GE/25GE connectivity to sites, Layer 3 (L3) routing to the edge, and end-to-end SRv6, is designed to deliver enhanced experience assurance and support operators in shifting toward experience-based monetisation models.
As the industry evolves from 4G’s “Connecting People” and 5G’s IoT-driven landscape, 5G-A introduces a new phase centred on the Intelligent Internet of Everything and integrated sensing and communication.
This transition is driving operators to move beyond traditional traffic-based revenue models toward differentiated service experiences supported by ultra-high bandwidth, strong reliability, and deterministic service guarantees.
Huawei highlighted that conventional backhaul networks face key limitations, including restricted interface capacity, inefficient routing due to heavy reliance on Layer 2 switching, and limited ability to deliver differentiated service experiences. These challenges are becoming more pronounced with the rise of applications such as Ultra-HD video, 3D streaming, autonomous driving, and industrial automation.
To address these issues, Huawei’s next-generation MBH architecture introduces high-capacity 10GE/25GE links to eliminate bottlenecks, L3 routing at the site level to enable low-latency traffic paths, and SRv6 technology for intelligent, real-time traffic optimisation.
These innovations aim to unlock new revenue opportunities through premium services such as 8K video, XR, and AI-powered applications, while also improving network efficiency and performance.
The solution has already begun large-scale commercial deployment, with early implementations demonstrating improved service quality and increased revenue potential.
Huawei noted that the evolution of backhaul networks is no longer just about speed, but about building a robust foundation for delivering differentiated digital experiences in the emerging Agentic MBB era.
Moose Fan App sees strong surge in popularity during T20 World Cup
The Moose Fans App has emerged as a standout digital success story following the conclusion of the Men’s T20 World Cup, rapidly evolving from a campaign-driven initiative into a powerful long-term fan engagement platform.
According to its final performance report released in late February 2026, the app has entered an “acceleration phase,” sustaining strong momentum throughout the tournament and transitioning into a scalable ecosystem for cricket fans. Originally launched as a fan activation tool, the platform has grown into a fully integrated digital hub where users can engage with match predictions, interactive content, and reward-based features.
Developed and executed by PodHUB, the app successfully transformed Moose’s tournament sponsorship into an engaging digital community. Fans were encouraged to predict match outcomes, participate in daily challenges, and win real cash rewards—driving continuous interaction even beyond key match moments.
Notably, the platform maintained strong engagement despite Sri Lanka’s early exit from the Super 8 stage. User activity continued to rise, highlighting what developers describe as an “elimination-proof” engagement model, with fans returning consistently around match days and building habits through regular participation.
By the end of the tournament, the app recorded 3,509 registered users—reflecting a 157% increase since launch—while total predictions reached 7,675. On average, active users made 5.4 predictions each, signalling strong and consistent engagement across the user base.
Community-driven features also played a major role in the app’s success. Over 1,400 users uploaded selfies to personalise their profiles, reflecting a deep sense of connection and identity within the platform. Interactive elements such as the Moose Moments leaderboard and tiered incentives, including discounts on Moose products, further boosted participation.
The app’s growth was significantly supported by a robust digital marketing strategy. Campaigns via Google Ads generated over 15,100 installs, backed by millions of impressions and a strong 11.3% click-through rate—well above industry averages.
Android users made up over 80% of the user base, driving scale, while iOS users, though fewer, showed higher engagement and monetisation potential. Transparency also played a key role in building trust, with over Rs. 400,000 in cash prizes awarded to more than 20 verified winners through a public leaderboard system.
Content also contributed to sustained engagement, with video series across Moose Studio, Payback, and Locker Room collectively generating over 240,000 views and driving spikes in user activity.
Additionally, behavioural insights revealed the emergence of a core group of highly engaged “super fans,” with some users making over 40 predictions during the tournament, helping fuel competition and community interaction.
Overall, the Moose Fans App has successfully demonstrated how digital innovation and gamified engagement can redefine fan experiences, setting a new benchmark for sports-driven digital platforms in Sri Lanka.
Huawei has unveiled a 5G-Advanced (5G-A) oriented mobile backhaul (MBH) architecture, laying the groundwork for the next phase of the agentic mobile broadband (MBB) era
