Pan Asia Bank has launched Pan Asia EZY, its next-generation digital banking platform designed around evolving customer needs and the simple proposition of making everyday banking “EZY”, giving customers greater freedom to do more.
Developed for both digital-first users and the Bank’s existing customer base, Pan Asia EZY brings everyday banking, payments and selected financial services together on a single mobile platform. Built around the theme “Built for More”, the platform aims to provide customers with greater convenience, control and flexibility in managing their finances.
Through the app, customers can check account balances, transfer funds, pay bills and make QR payments. The platform also supports JustPay, enabling customers to make transfers from accounts maintained with other banks. Customers can top up their Pan Asia Bank accounts and manage routine financial transactions digitally, reducing the need for branch visits.
Pan Asia EZY also introduces digital solutions for specific customer requirements. Pawning customers can repay, renew and top up their facilities through the app, while Fixed Deposit customers can access real-time cashback loans when they require additional financial flexibility.
Through GovPay, customers can also make selected government-related payments, including traffic fines and Inland Revenue Department payments, directly through the platform.
The platform has been developed with everyday customer behaviour in mind. Users can choose whether to display or hide account balances, save preferred beneficiaries and billers along with payment amounts, and receive payment reminders through push notifications and email.
New-to-bank customers can open accounts digitally through the Bank’s LIME digital account opening platform, while existing customers can register using their account, debit card or credit card details. Integrated eKYC capabilities also support registration using international mobile numbers.
Commenting on the launch, Pradeepan Sivalingam, Chief Digital Officer of Pan Asia Bank, said the platform was developed around the changing expectations of customers.
“Pan Asia EZY was built around our customers and what they want from banking today – simplicity, convenience, security and greater control. We have brought together the services they use regularly while adding features that address real everyday needs. The idea behind ‘Built for More’ is simple: we want to make banking EZY so our customers have more time and freedom to do more,” he said.
Naleen Edirisinghe, Director/CEO of Pan Asia Bank, said the changing digital banking landscape is reshaping the relationship between customers and financial institutions.