HNB PLC, Sri Lanka’s leading private sector bank, has partnered with the Sri Lanka Institute of Marketing (SLIM) as the Exclusive Banking Partner for two of the institute’s premier industry events — the Effie Awards Sri Lanka 2026 and SLIM DIGIS 2.6.
Under the partnership, HNB will hold exclusive sponsorship and branding rights across both platforms as the Official Banker, strengthening the bank’s presence at two of Sri Lanka’s prominent marketing industry events.
The partnership positions HNB alongside major gatherings that bring together business leaders, marketers, entrepreneurs and corporate professionals from across the country.
The Effie Awards are internationally recognised for celebrating “ideas that work”, honouring marketing initiatives based on effectiveness, measurable results and their impact on brands and businesses. SLIM holds the franchise rights for the Effie Awards in Sri Lanka.
Meanwhile, SLIM DIGIS recognises outstanding digital marketing campaigns, innovations and talent in Sri Lanka, with a focus on effectiveness, results and business impact.
Together, the two platforms provide marketers and communications professionals with opportunities to showcase successful campaigns, gain industry recognition and contribute to raising professional standards within Sri Lanka’s marketing sector.
Commenting on the partnership, HNB Vice President – Marketing & Corporate Communications Upul Adikari said the bank’s own brand transformation journey has reinforced its belief in purposeful strategy, meaningful customer experiences and effective marketing.
“Our own brand transformation journey reinforces our belief in purposeful strategy, meaningful customer experiences and effective marketing. As a Bank committed to building a stronger brand, HNB has consistently supported such national platforms,” he said.