A high-level fireside panel featuring Jeff Hoffman, Jeevan Gnanam, and Yuen Wong, moderated by Cherrie Chan, explored how travel innovation, entrepreneurship, and digital/AI infrastructure can strengthen Sri Lanka’s competitiveness on the global stage.
Held under the theme “The Sri Lanka Destination Stack – How can travel innovation, entrepreneurship, and digital/AI infrastructure help Sri Lanka win globally?”, the discussion focused on moving beyond traditional destination marketing toward building a more future-ready and resilient tourism ecosystem.
The panel highlighted Sri Lanka’s opportunity not only to increase visitor arrivals, but also to attract a more strategic mix of travellers, talent, investors, and long-term partners. Speakers emphasized the importance of differentiation through trusted local curation, enhanced digital infrastructure, compelling storytelling, and intelligent distribution—rather than reliance on price or mass-market tourism.
A key theme was the need for Sri Lanka’s next phase of tourism growth to prioritize quality alongside quantity. Panelists underscored the importance of attracting “smart money,” long-term investment, and partnerships that generate local value, as well as global talent—including founders, creators, digital professionals, and entrepreneurs who can contribute to the broader ecosystem.
The discussion also pointed to the need for stronger, more curated global content about Sri Lanka. While the country is already well known for its natural beauty, culture, hospitality, wildlife, tea, and sport, speakers noted that international audiences have yet to see enough high-quality storytelling that reflects the full depth of the Sri Lankan experience. Strengthening curation, narrative, and global visibility was identified as essential to enhancing the country’s appeal to both travellers and investors.
Further topics included the convergence of tourism, technology, and entrepreneurship, particularly the role of AI in improving travel intent matching, enabling longer-stay experiences, and supporting public–private collaboration to make Sri Lanka a more investable and execution-ready market. With tourism surpassing pre-pandemic levels in 2025, reaching approximately 2.36 million international visitors, confidence is growing that Sri Lanka has a strong foundation to compete more strategically on the global stage.
Moderated by Cherrie Chan, the session concluded with a framing of Sri Lanka not merely as a destination, but as a “stack”—comprising inventory, distribution, trust, talent, and increasingly, AI. The central challenge ahead is how quickly this stack can be organized, articulated, and scaled.