Apple's latest devices have barely reached retailers, but discounts are already appearing. Shoppers can currently find savings on the new Apple Watch Series 12 and AirPods 5, while Apple's iPhone 18 Pro lineup is also available with various carrier and retailer incentives.
With Apple's newest products now arriving in stores, we've rounded up some of the early offers available on the company's latest hardware.
AirPods 5 Discounts
The new AirPods 5 are already available for $124.99 at Amazon, representing a $5 reduction from the regular price.
It's a relatively small saving, but it can still make a difference if you're planning to buy the latest AirPods for yourself or as a gift.
For a closer look at Apple's newest earbuds, you can also check out a hands-on review of the AirPods 5. Buyers looking for additional savings can keep an eye on AirPods price guides as retailers adjust their prices.
Apple Watch Series 12 Deals
The Apple Watch Series 12 starts at $399, but shoppers can already find discounts on selected configurations.
Amazon is currently offering up to $20 off certain GPS + Cellular models, giving early buyers an opportunity to save on Apple's latest smartwatch shortly after its release.
Because discounts can vary depending on the case, size, connectivity and band combination, available offers may change as retailers update their inventory.
Apple Fifth Avenue Cube Lights Up in New Colors for iPhone 18 Pro Launch
Apple's iconic glass cube at its Fifth Avenue store in New York City has received a colorful makeover ahead of the iPhone 18 Pro launch, with the structure now illuminated in burgundy, silver, and glacier.
The first iPhone 18 Pro and iPhone 18 Pro Max pre-orders are beginning to reach customers, while the new devices are also arriving at Apple Stores worldwide. Early-opening locations have already seen crowds, including Apple's store in Kuala Lumpur. In New York, however, Apple has prepared something a little more eye-catching.
Apple Fifth Avenue typically operates 24 hours a day, seven days a week, but the store was temporarily closed ahead of the new iPhone launch. It is scheduled to reopen at 8 a.m. Eastern Time, with the store's famous glass entrance looking noticeably different.
As Apple CEO John Ternus revealed, the cube now features three distinct colors arranged from left to right: burgundy, silver, and glacier. The colors correspond to three of the four finishes available for the iPhone 18 Pro lineup. The only color not represented on the cube is black.
A Familiar iPhone Launch Tradition
Although Apple is headquartered in California, its Fifth Avenue location has become closely associated with major iPhone launches over the years.
One reason is its location on the US East Coast, where stores open earlier than many locations farther west. The Fifth Avenue launch has also traditionally attracted significant attention from Apple executives and large crowds of customers.
Former Apple CEO Tim Cook frequently appeared at the store to welcome customers during launch events. At the iPhone 17 Pro release, for example, Cook was surrounded by an especially large crowd as he helped open the store.
Apple generally does not reveal its CEO's schedule ahead of time, so it remains unclear whether John Ternus will personally appear at the Fifth Avenue store for the iPhone 18 Pro launch.
Given the store's history with major iPhone releases, however, his appearance in New York would not be unexpected.
Best Deals on AirPods 5, Apple Watch Series 12 and iPhone 18 Pro
