The Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, has entered into a strategic partnership with NANASKA (Pvt) Ltd through the signing of a Memorandum of Understanding (MOU) aimed at advancing executive education, professional development and knowledge sharing for marketing professionals.
The first initiative under the partnership will be the Finance and Leadership Masterclass for Marketing Professionals, an executive programme designed to enhance financial acumen, commercial thinking, strategic decision-making and leadership capabilities among marketers.
Commenting on the partnership, Mr. Enoch Perera, President of SLIM, said the future of marketing belongs to professionals who can combine creativity with commercial understanding and strategic leadership. He noted that the partnership with NANASKA represents an important step towards broadening the capabilities of marketing professionals through an executive learning experience that brings together finance, leadership and marketing.
Representing NANASKA, Executive Director Mr. Channa Gunawardana said modern marketers require more than creative excellence, highlighting the importance of financial knowledge, commercial strategy and leadership in creating long-term business value. He added that the partnership with SLIM will deliver an executive learning programme designed to equip marketing professionals with practical knowledge and confidence to lead in an increasingly dynamic business environment.
Ms. Manthika Ranasinghe, Vice President, Education & Research at SLIM, said professional education must continue to evolve alongside changing industry requirements. She noted that the collaboration combines academic excellence with practical business insights, helping marketers develop capabilities that are increasingly important in today’s corporate environment.
Mr. Rajiv David, Vice President, Events & Sustainability, SLIM, added that the partnership creates new opportunities for continuous professional development by bringing together the strengths of SLIM and NANASKA. He highlighted that the initiative will also support stronger collaboration between marketing and finance, helping professionals develop a broader understanding of business leadership.