BYD, the world’s leading New Energy Vehicle (NEV) manufacturer and the number one brand in Sri Lanka’s emerging NEV segment, has announced the arrival of its latest model, the BYD RACCO, in partnership with its authorised local distributor, John Keells CG Auto. Following its Japanese debut in July, Sri Lanka becomes the first market outside Japan to introduce the new model.
In a landmark move for Sri Lanka’s automotive industry, the RACCO was launched simultaneously in Colombo, Kandy and Galle on the same day. The three-city launch represents a first for the local automotive sector, demonstrating BYD’s commitment to making the model accessible to customers across the country from the outset, rather than focusing exclusively on a single market.
The RACCO enters Sri Lanka following a promising start in Japan, a market renowned for its demanding automotive standards. Designed specifically to comply with Japan’s KEI car regulations, the model combines safety, efficiency and intelligent space utilisation in a compact design. Since its introduction in Japan, the RACCO has recorded sales exceeding 1,500 units, reflecting encouraging consumer demand.
BYD and John Keells CG Auto anticipate that the vehicle’s compact exterior and spacious, carefully designed interior will appeal to Sri Lankan motorists. Its practical design and efficient use of space are intended to meet the needs of drivers navigating urban environments and local roads, while offering the versatility required for everyday use.
Speaking at the launch, Charith Panditharatne, Chief Executive Officer of John Keells CG Auto, said, “With RACCO, BYD is entering the KEI car segment in Sri Lanka, a category that is already very popular with Sri Lankan buyers. At its heart, RACCO is a family vehicle: it is cost-effective to own and run, yet highly specified to meet a household’s daily needs and the demands of small businesses. That versatility allows us to cater to both personal and commercial needs, as we continue to make new energy mobility solutions accessible to more Sri Lankan customers.”
The BYD RACCO is now available through BYD showrooms in Colombo, Kandy, Kurunegala, Galle, Ampara, Ratnapura, Moratuwa, Negombo, Batticaloa and Jaffna. Customers across these locations can experience the model firsthand, following its growing presence in Japan.
The introduction of the RACCO marks another milestone in BYD’s ongoing expansion in Sri Lanka, further strengthening its commitment to the local market and supporting the country’s transition towards new energy mobility solutions.
JETOUR Expands Sri Lankan Presence with New Showroom at Colombo City Centre
JETOUR, one of the world’s fastest-growing SUV brands, is further expanding its presence in Sri Lanka with the opening of its second showroom at Colombo City Centre. The new facility brings the brand’s expanding SUV lineup and modern customer experience to a prominent location in the heart of Colombo.
Since entering the Sri Lankan market, JETOUR has gained considerable momentum, establishing itself as one of the country’s rapidly growing SUV brands. The opening of the Colombo City Centre showroom represents another significant step in this expansion, offering existing and prospective customers greater convenience in discovering and experiencing the brand.
Situated within one of Colombo’s leading lifestyle destinations, the showroom is designed to engage a broader customer base, including young professionals, families and automotive enthusiasts. Visitors can explore JETOUR’s latest models, including the JETOUR T2 and JETOUR T1, while discovering their distinctive styling, technological features, performance capabilities and interior design.
Commenting on the opening, Ravindra Senarathne, Chief Operating Officer of Euro Motors, said, “The opening of our second JETOUR showroom is an important milestone in strengthening the brand’s presence in Sri Lanka. Colombo City Centre allows us to bring the JETOUR experience closer to a wider audience and gives customers an opportunity to experience our products in a modern and accessible environment. As JETOUR continues to grow, we are also focused on expanding our presence across the island and bringing more exciting products to the Sri Lankan market.”
JETOUR’s expansion plans extend beyond Colombo, with Euro Motors preparing to establish additional showrooms in Anuradhapura, Kurunegala, Ratnapura and Kandy in the near future. These planned locations will expand the brand’s islandwide reach, making its vehicles and customer services more accessible to motorists across the country.
The growing showroom network is also expected to support the introduction of additional JETOUR models in Sri Lanka, broadening its product portfolio and providing customers with more choices across different SUV segments.
With its second showroom now operational at Colombo City Centre, further locations planned across the island and new models anticipated, JETOUR is continuing to build on its growth in Sri Lanka while bringing its latest SUV offerings closer to customers nationwide.
BYD Introduces RACCO to Sri Lanka After Successful Launch in Japan
