Meta has introduced a new Incognito Chat feature on WhatsApp and the Meta AI app, designed to make conversations with Meta AI fully private and unreadable even by Meta itself.
The feature is built on Private Processing technology, which ensures that all AI interactions take place in a secure environment where neither WhatsApp nor Meta can access the content of user messages or responses.
According to WhatsApp, messages in Incognito Chat are not stored by default, and conversations automatically disappear, offering a stronger level of privacy compared to traditional AI chatbots that typically retain chat history to improve future interactions.
The rollout of Incognito Chat will be gradual and will become available across WhatsApp and the Meta AI app over the coming months.
Netflix may expand its ad-supported subscription offering
According to MSN, Netflix is expected to expand its ad-supported subscription tier to 15 additional countries in 2027, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.
This move is initially viewed by some as a regressive shift due to the introduction of advertisements within the streaming experience. However, the model has already proven financially successful, generating 2.5 times more revenue by 2024. At the Netflix Upfront event, the company also revealed that its ad-supported tier now reaches around 250 million users, up from 190 million reported in November.
In Southeast Asia, the ad-supported plan will be introduced in Indonesia, the Philippines, and Thailand, likely due to their large populations and relatively lower income levels, which make standard subscription prices less affordable.
Under this plan, users will see 15–30 second advertisements before and during content playback, with an average of around five minutes of ads per hour. The tier also comes with limitations, including a maximum video quality of 720p, no download option, and restricted access to certain titles in the Netflix library.
WhatsApp introduces “Incognito Chat” for safer conversations with AI chatbots
