Sri Lankan ICT companies have further strengthened their presence in the European market through a strategic market exposure programme jointly organised by the Sri Lanka Export Development Board and Germany’s Import Promotion Desk Germany.
Five Sri Lankan technology firms participated in the initiative, which offered direct exposure to the German and Nordic markets while facilitating engagement with leading European industry stakeholders, investors, and technology ecosystems.
The programme commenced with participation at Hannover Messe, one of the world’s largest industrial and technology trade fairs. During the exhibition, the Sri Lankan delegation engaged in a series of pre-arranged business-to-business meetings with European companies, showcasing Sri Lanka’s growing capabilities in digital transformation, software engineering, artificial intelligence, and enterprise technology solutions.
Following the exhibition, the delegation travelled to Berlin, where participants took part in ecosystem tours, workshops, keynote sessions, and networking events focused on strengthening ties with Germany’s innovation sector. A dedicated pitching and networking session also enabled Sri Lankan companies to connect with European startups, investors, and technology experts while gaining valuable insights into the German startup ecosystem.
The programme later expanded to Stockholm, offering participants exposure to the Nordic innovation landscape. Delegates attended the Nordic Growth Summit and networking events hosted by Impact Hub. The group also participated in strategic discussions at Tech Arena and visited Nordea Bank to gain insights into fintech innovation, regional business culture, and opportunities for scaling operations within European markets.
According to organisers, the programme generated several promising business opportunities and strategic outcomes, including follow-up discussions for potential partnerships and collaborations. Participating companies also gained a deeper understanding of European market trends, buyer expectations, business practices, and emerging opportunities within the fields of artificial intelligence and enterprise technology.