Apple has gained momentum in the global PC market despite an industry-wide slowdown, with Mac shipments increasing even as overall computer sales declined for the first time in more than two years amid rising memory costs.
Global PC shipments dropped 4.9% year over year to 68.2 million units in the second quarter, ending a nine-quarter period of continuous growth. A prolonged memory shortage led manufacturers to build additional inventory in preparation for tighter supply conditions, while increasing component costs forced PC makers to raise prices.
Despite the challenging environment, Apple’s Mac business continued to expand. The company shipped an estimated 6.7 million Macs during the quarter, representing a 10.1% year-over-year increase and helping Apple’s PC market share rise from 8.5% to 9.9%.
Major PC manufacturers including Lenovo, HP and Dell recorded shipment declines during the same period, making Apple the only leading PC vendor to achieve significant year-over-year growth despite industry-wide price increases driven by higher memory costs.
The launch of the MacBook Neo in March contributed to Apple’s performance, with demand remaining strong even after Mac prices were adjusted in response to rising component expenses.
Apple’s broader hardware ecosystem, including its iPhone, Mac and other product lines, also provided an advantage in securing limited memory supplies during the shortage. This supply chain strength helped the company maintain product availability and support continued growth in the Mac segment.
The results highlight Apple’s ability to navigate challenging market conditions while strengthening its position in an increasingly competitive global PC landscape.
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Apple Emerges as the Only Bright Spot in Declining PC Market Hit by Rising RAM Prices
