Samsung Electronics has been recognised as the world’s No.1 TV brand for the 20th consecutive year, marking a major global milestone that underscores its continued leadership in the television industry and its commitment to innovation, premium performance, and advanced display technologies.
According to market research firm Omdia, Samsung maintained its position as the global TV market leader in 2025 with a 29.1% share of the global television market based on revenue. The achievement reflects two decades of uninterrupted leadership since the company first secured the top position in 2006.
Samsung Sri Lanka noted that this global milestone is reflected in the same spirit of innovation and trusted performance that continues to define its product lineup in Sri Lanka, bringing advanced viewing experiences to households across the country.
Samsung’s dominance in the global TV industry has been driven by a series of landmark innovations that have reshaped consumer viewing experiences over the years.
The company first achieved the No.1 global position in 2006 with its design-led Bordeaux TV, which introduced a new aesthetic direction in home entertainment. This was followed by a rapid evolution of technologies, beginning with the acceleration of LED TV adoption in 2009, which delivered slimmer designs, improved energy efficiency, and enhanced picture quality.
In 2011, Samsung pioneered the Smart TV era, transforming televisions into connected entertainment hubs with access to streaming platforms, applications, and online content.
The company further expanded the role of televisions in home design with lifestyle-focused products such as The Serif in 2015, which redefined the TV as a design object, and The Frame in 2017, which introduced the Art TV concept, allowing users to display digital artwork when the TV is not in use.
On the technology front, Samsung continued to advance picture quality standards with the introduction of QLED technology in 2017, powered by quantum dots, delivering improved brightness, colour accuracy, and durability.