Vietjet has expanded its international reputation after receiving the prestigious title of “Asia’s Leading Airline Brand 2026” at the World Travel Awards ceremony held in the Maldives. The achievement marks another important step in the Vietnamese carrier’s ambition to develop a globally competitive airline brand, with Sri Lanka now among its newest international destinations.
The World Travel Awards is widely regarded as a major recognition in the global travel and tourism sector, honouring organisations for excellence in products, services and customer experiences. Awards are determined through votes from travel industry professionals, travellers and consumers worldwide.
The latest achievement adds to Vietjet’s growing list of World Travel Awards successes. The airline previously secured the “Asia’s Leading Airline: Customer Experience” title for three consecutive years in 2023, 2024 and 2025. It also won the “Asia’s Leading Airline Rewards Programme” award in 2024.
The 2026 recognition highlights Vietjet’s continued efforts to strengthen its brand across the passenger journey. These include competitive fares, an expanding range of products and services, a distinctive brand identity and an increasingly international outlook. At the same time, the airline is expanding its network and evolving toward a hybrid airline model, with a greater focus on enhancing the overall travel experience.
Vietjet Chief Executive Officer Nguyen Thanh Son said the airline is entering a new stage of growth as it develops into a hybrid carrier offering a broader range of products, services and experiences.
“We envision a Vietjet that not only brings destinations closer, but also creates greater value, richer experiences, and new possibilities to passengers around the world. Vietjet will continue to take Vietnam’s spirit of innovation to new horizons while building an Asian airline brand with a global footprint,” he said.
Vietjet’s growing brand value has also been reflected in its latest Brand Finance assessment. According to Brand Finance, the airline’s brand value increased by 117% to US$906 million in 2026, placing Vietjet among the world’s 50 most valuable airline brands for the first time.
The airline’s rapid brand growth has been supported by its international expansion strategy, which has taken Vietjet beyond the Asia-Pacific region into longer-distance markets, including Europe.
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Vietjet Wins “Asia’s Leading Airline Brand 2026” at World Travel Awards
