Yamaha’s long-standing Borella location has been transformed into a modern concept showroom, delivering a more engaging and customer-focused retail experience while reflecting the brand’s global identity.
Commenting on the opening, a representative of the Yamaha Marketing Team at Associated Motorways (Private) Limited said, “The new Borella Concept Showroom embodies the modern Yamaha experience we want our customers to have. It is a destination where customers can interact with the entire Yamaha brand, not just a place to purchase a motorcycle or scooter. We remain dedicated to creating retail spaces that reflect the quality of our products while meeting the growing expectations of customers as we strengthen our presence in Sri Lanka.”
The opening ceremony was attended by several distinguished local and international guests, including Naoaki Kamoshida, Chargé d’Affaires ad interim of Japan to Sri Lanka, Embassy of Japan; Jorge Navea, Chief Executive Officer – Automotive, Al Futtaim; Antoine Barthes, Vice President – Automotive, Al Futtaim; Hajime Aota, Chairman, Yamaha Motor India Group; Toshiro Yagi, Executive General Manager, Yamaha Motor Company; Hideki Yamanaka, Group Manager, Yamaha Motor Company; Jawahar Ganesh, Managing Director, Associated Motorways (Private) Limited; and Sri Lankan motorsport legend Dilantha Malagamuwa.
Visitors to the showroom can explore Yamaha’s extensive product portfolio, including marine products, genuine parts, accessories, and branded merchandise. The range also features performance motorcycles such as the FZ, R15, and MT-15, alongside practical scooters including the RayZR.
The integrated concept enables customers to discover Yamaha’s diverse portfolio under one roof while benefiting from expert guidance and after-sales support.
Designed in line with international retail standards, the showroom features a modern layout that allows customers to interact with Yamaha products in a more comfortable and immersive setting. The new concept further reflects Yamaha’s commitment to quality, innovation, and evolving the customer experience in Sri Lanka.