Apple appears to be preparing for a broader push into the smart home market, with new reports suggesting the company is working alongside LG on a range of home security and connected-home products.
Apple is expected to hold a previously unannounced Home-focused event on October 13, where the company could introduce a new Apple TV, an updated HomePod mini and its long-rumored Apple Home Hub. Now, a new report suggests that Apple's renewed focus on the home could extend beyond devices carrying the Apple brand.
According to Bloomberg, Apple is collaborating with LG on several smart home products, including a smart deadbolt, an indoor security camera, an outdoor security camera and a floodlight camera.
Interestingly, the products are expected to be sold under the LG brand rather than Apple. The arrangement would follow a model Apple has used before, working with established manufacturers to develop products or accessories for its ecosystem without necessarily putting the Apple name on the hardware.
One example is the LG UltraFine Display, which was developed through collaboration between LG and Apple and was designed with Apple's ecosystem in mind.
It remains uncertain whether LG's upcoming devices are directly connected to the products previously rumored to be in development at Apple.
Earlier reports have suggested that Apple itself has been exploring products such as a smart security camera and doorbell as part of a wider expansion into smart home hardware.
The LG products are reportedly already moving through regulatory approval processes. However, the relevant filings do not identify Apple as a partner, making the exact nature of the collaboration difficult to determine at this stage.
The devices may not arrive immediately, either. LG could potentially bring the new products to market in early 2027, although there is currently no confirmed launch date or information on when the company plans to officially announce them.
Meanwhile, Apple's October 13 Home event is expected to provide a clearer picture of the company's strategy for the smart home sector.
With several new devices reportedly on the way, Apple appears ready to make another significant attempt to strengthen its presence in a market where it has faced increasing competition from companies such as Google and Amazon.