For Keells, freshness has always meant more than what reaches a supermarket shelf. It represents a commitment built over 35 years to improving everyday experiences, strengthening communities and creating opportunities for the people connected to its journey.
As Keells surpasses its 150th outlet milestone, the brand is reflecting on a journey in which freshness has been brought to life through convenience, trust and care. From empowering farmers and employees to connecting families with fresh choices, Keells has continued to evolve around its purpose of improving the quality of life for the nation.
Since opening its first store at Liberty Plaza, Colombo, in 1991, Keells has evolved alongside changing consumer needs, moving beyond traditional retail to create a connected ecosystem that supports customers, farmers, suppliers, employees and communities. Today, with 150 stores across Sri Lanka, the brand continues to build on this purpose.
For customers, this journey is reflected in the everyday choices and experiences Keells continues to offer. From farm-fresh produce and prepared food to an expanding range of products, new food experiences and digital innovations such as the Keells Nexus App, the brand continues to adapt to the changing needs of Sri Lankan households.
The Nexus ecosystem now connects with 2.9 million members, providing a more personalised and accessible omnichannel experience through relevant promotions, personalised offers and exclusive rewards.
Beyond sourcing fresh produce, Keells continues to invest in strengthening Sri Lanka’s farming ecosystem. More than 2,000 farmers, including female agripreneurs, have been trained in areas such as financial literacy, climate-resilient agriculture, organic farming and sustainable cultivation. Model farms and new agricultural technologies further support farmers in improving productivity and reducing losses.
At the heart of Keells’ freshness journey are the farmers who make it possible. Working with more than 4,000 active farmers through 10 collection centres, Keells has established a direct sourcing network that connects agricultural communities with consumers across the country.
Through initiatives such as Govi Diriya, farmers receive support in climate-resilient agriculture, sustainable cultivation and Good Agricultural Practices (GAP) certification. The programme also provides awareness and precautionary guidance to help farmers prepare for challenges such as El Niño.
With more than 6,500 employees, Keells continues to create opportunities through training, career development and wellbeing initiatives. Through partnerships such as NAITA certification, the company supports employees in developing recognised skills and progressing in their careers.
This is complemented by initiatives designed to support employees through different stages of their lives. These include leadership development and career growth opportunities for women through She Rises, mental and social wellbeing support through Peace Pod, and practical guidance on personal financial management through the Financial Wellbeing Programme.