AIA Insurance Lanka Limited has partnered with the Sri Lanka Insurance Brokers’ Association (SLIBA) for the SLIBA BeyondRisk 5K, a wellness initiative aimed at bringing together stakeholders across Sri Lanka’s insurance industry through fitness, collaboration and community engagement.
The event will unite insurance brokers, insurance companies, reinsurance companies, regulators, corporate partners, sponsors and fitness enthusiasts, creating a platform that goes beyond business to promote healthier lifestyles and stronger industry connections.
The partnership reflects AIA’s purpose-led commitment to helping people live Healthier, Longer, Better Lives, extending its focus on wellness to communities and industry stakeholders.
The SLIBA BeyondRisk 5K will feature a variety of activities, including a 5K run, fitness session, lucky draws, interactive games, photo opportunities and entertainment, providing participants with opportunities to stay active while connecting with colleagues and professionals across the sector.
Participants will also have the opportunity to win a range of rewards. Smartwatches will be awarded to the top three finishers, while the first 25 participants to cross the finish line will receive finisher medals. All participants will also receive e-certificates in recognition of their participation.
Beyond the sporting activities, the event is designed to serve as a networking platform, bringing together professionals and stakeholders from across the insurance ecosystem and encouraging stronger relationships within the industry.
Speaking on the initiative, Ainsley Alles, President of the Sri Lanka Insurance Brokers’ Association (SLIBA), said the event represents an opportunity for the industry to come together around shared values of wellness and collaboration.
“SLIBA BeyondRisk 5K is a celebration of unity, wellness, and collaboration within Sri Lanka’s insurance industry. We invite all industry stakeholders to come together beyond business, strengthen relationships, and demonstrate our collective commitment to building a healthier and more connected insurance community,” he said.