Mahindra Ideal Finance PLC (MIFL) has entered into a strategic partnership with Toyota Lanka (Private) Limited to provide dedicated vehicle financing solutions for customers purchasing Toyota and HINO vehicles across Sri Lanka.

The partnership was formalised through the signing of a Memorandum of Understanding (MoU) between MIFL and Toyota Lanka, the exclusive dealer and distributor of Toyota and HINO vehicles in Sri Lanka.

Under the agreement, customers purchasing vehicles through Toyota Lanka will have access to a range of financing solutions offered by MIFL, including Leasing, Ideal Draft and Vehicle Loan Schemes, with competitive interest rates and processing fees.

With a network of 38 branches across Sri Lanka, MIFL continues to expand its focus on vehicle and asset financing. The partnership extends the company’s reach into Toyota Lanka’s dealer network, making structured financing solutions more accessible at the point where customers make their vehicle purchase decisions.

The MoU was signed at the Toyota Lanka Head Office in Wattala by Mufaddal Choonia, Managing Director and CEO of MIFL; Rohitha Bandusena, Chief Operating Officer of MIFL; and Manohara Atukorala, Managing Director and CEO of Toyota Lanka.

Commenting on the partnership, MIFL Managing Director and CEO Mufaddal Choonia said the collaboration forms part of the company’s strategic focus on strengthening its presence in the vehicle financing sector.

“This partnership with Toyota Lanka is part of the deliberate direction we are taking as a business, deepening our presence in vehicle financing and standing closer to where our customers make their biggest purchase decisions. Accessibility and reliability remain at the core of what we do, and this collaboration extends that commitment to Toyota Lanka’s customer base,” he said.

The partnership brings together MIFL’s financing expertise and Toyota Lanka’s established automotive network, offering customers greater convenience and access to financing solutions when purchasing vehicles.
Harvard Business School Professor Elie to Lead Executive Programme on AI, Innovation and Marketing Leadership
As Artificial Intelligence (AI) continues to reshape industries, customer expectations and business models worldwide, EMBRAX Multiversity is bringing a globally recognised executive learning experience to Sri Lanka, featuring Harvard Business School Professor Elie Ofek in a three-day programme focused on AI, innovation and marketing leadership.

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Professor Elie Ofek, Malcolm P. McNair Professor of Marketing at Harvard Business School, brings extensive expertise in marketing strategy, innovation, pricing, digital transformation and the strategic implications of emerging technologies.

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The three-day programme will adopt a discussion-driven learning approach inspired by the Harvard Method, placing participants in real-world business situations and encouraging them to analyse complex challenges, evaluate alternatives and make strategic decisions.

Key areas covered during the programme will include AI and business strategy, innovation, marketing leadership, customer-centric growth, pricing and value creation, organisational transformation and strategic decision-making.
Mahindra Ideal Finance Partners Toyota Lanka to Offer Enhanced Vehicle Financing Solutions