As Artificial Intelligence (AI) continues to reshape industries, customer expectations and business models worldwide, EMBRAX Multiversity is bringing a globally recognised executive learning experience to Sri Lanka, featuring Harvard Business School Professor Elie Ofek in a three-day programme focused on AI, innovation and marketing leadership.
Hosted by EMBRAX Multiversity, a venture of Academics Group, the Harvard-style Executive Leadership Programme will be held from 15 to 17 September 2026 at ITC Ratnadipa, Colombo.
The programme is designed for senior business leaders seeking to strengthen their ability to navigate disruption, rethink business models and create sustainable value in an increasingly AI-driven economy.
Professor Elie Ofek, Malcolm P. McNair Professor of Marketing at Harvard Business School, brings extensive expertise in marketing strategy, innovation, pricing, digital transformation and the strategic implications of emerging technologies.
Through Harvard Business School executive education programmes, Ofek has worked with executives from leading organisations around the world, helping business leaders understand how innovation and emerging technologies can be translated into sustainable competitive advantage.
The three-day programme will adopt a discussion-driven learning approach inspired by the Harvard Method, placing participants in real-world business situations and encouraging them to analyse complex challenges, evaluate alternatives and make strategic decisions.
Key areas covered during the programme will include AI and business strategy, innovation, marketing leadership, customer-centric growth, pricing and value creation, organisational transformation and strategic decision-making.