The Faculty of Brands (TFOB) has successfully launched ‘Spot On’, a first-of-its-kind platform dedicated to showcasing the stories behind Sri Lanka’s most successful brands. The inaugural event featured presentations from Elephant House Ice Cream, Ritzbury Roccoa, Prima Kottu Mee, Celeste, and CBL, offering audiences an exclusive look into the strategies, challenges, creative thinking, and outcomes behind some of the country’s most recognized marketing campaigns.
Developed in line with TFOB’s mission of bridging the gap between local and global marketing expertise, Spot On was created to encourage industry-wide learning through real Sri Lankan case studies. The event provided attendees with a rare opportunity to hear directly from the professionals responsible for building some of the nation’s leading brands.
More than 400 brand builders, marketing professionals, students, and industry leaders attended the inaugural session, held on June 18 at Bay 7, Trace Expert City, Colombo. The event marked the launch of a platform devoted entirely to authentic Sri Lankan brand stories, presented by the people behind their success.
A defining feature of the inaugural edition was its accessibility. The event was offered free of charge, reflecting TFOB’s commitment to making practical marketing knowledge available to a wider audience. The initiative was made possible through the support of sponsors including Watawala Tea, Cycle, Sustagen, HNB Life, Emerging Media, Domino’s, Roza, Sunquick, Elephant House Cream Soda, and Imorich.
Speaking at the event, The Faculty of Brands Co-Founder and CEO Gayendra Rajapaksha emphasized the broader impact of branding on national development.
“If our country’s stories and our brands’ stories are crafted the right way, they can play a powerful role in uplifting our economy. As brand builders and storytellers, we have a great responsibility to take our economy forward through the stories we tell. In our common cause, we don’t compete with each other. We compete with the rest of the world.”
Meanwhile, The Faculty of Brands Co-Founder and COO Yasith Deshapriya highlighted the vision behind the initiative, noting that Spot On was created to make practical learning and real industry experiences accessible to everyone.
“We believed that practical learning, real industry stories, and the opportunity to learn from one another should be accessible to as many people as possible. Most often, we hear great brand strategies from all over the world. We admire them, we learn from them, and we try to apply those lessons to our own work.”
With its successful debut, Spot On is expected to become a valuable platform for knowledge-sharing, collaboration, and inspiration among Sri Lanka’s branding and marketing community.