Sri Lanka Tourism has successfully concluded its participation in the 33rd Arabian Travel Market (ATM) 2026, held from September 14 to 17 at the Dubai World Trade Centre, strengthening the country’s engagement with the Middle Eastern tourism market.
Held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology,” ATM 2026 brought together tourism stakeholders from around the world, creating a platform for destinations, travel professionals and industry partners to explore emerging opportunities, build partnerships and discuss the future of the global travel industry.
Sri Lanka’s participation, organized by the Sri Lanka Tourism Promotion Bureau (SLTPB), highlighted the country’s continued efforts to expand its presence within the Middle Eastern travel trade, develop stronger business partnerships and promote Sri Lanka as a destination for travellers from the region.
The Sri Lanka pavilion was inaugurated in the presence of Professor Arusha Cooray, Ambassador of Sri Lanka to the United Arab Emirates; Alexi Gunasekera, Consul General of Sri Lanka in Dubai; and Chamila Jayarathna, Deputy Managing Director of the Sri Lanka Tourism Promotion Bureau. Officials representing the SLTPB, the Embassy of Sri Lanka in Abu Dhabi and the Consulate General of Sri Lanka in Dubai also attended the occasion.
A total of 58 representatives from Sri Lanka’s tourism and travel industry participated through the national pavilion, presenting a wide range of tourism products and experiences to international buyers, travel professionals and visitors.
The pavilion showcased Sri Lanka’s diverse tourism offerings, including its cultural heritage, beaches, scenic landscapes, wildlife, wellness experiences and other attractions that contribute to the island’s appeal as a holiday destination.
During ATM 2026, Sri Lanka Tourism also conducted engagements with international and regional media to further promote awareness of the destination and its tourism products. A dedicated press conference was held as part of the event, providing an opportunity to highlight Sri Lanka’s tourism offerings, emerging market opportunities and initiatives aimed at enhancing the country’s appeal among travellers from the Middle East.
DIMO Care Camp 2026 Enhances After-Sales Support for Sri Lanka’s Farming Community
DIMO Agribusinesses has successfully concluded DIMO Care Camp 2026, conducting 38 activations across 38 locations islandwide between August 8 and September 15, 2026. Open to tractors of all brands and models, the initiative reinforced DIMO Agri Machinery’s commitment to delivering dependable after-sales support and strengthening its engagement with farming communities across Sri Lanka.
The DIMO Care Camps were held across several key agricultural regions, including Kurunegala, Anuradhapura, Vavuniya, Kilinochchi, Ampara, Monaragala, Polonnaruwa, Batticaloa and Matale. By bringing essential services directly to farming communities, the programme demonstrated the reach and accessibility of DIMO Agri Machinery’s islandwide after-sales service network.
Tractor owners participating in the programme received comprehensive inspections, servicing and repair services, technical consultations and access to essential spare parts. DIMO’s experienced technical teams also provided practical advice on proper tractor maintenance, helping owners improve machinery performance, operational efficiency and service life.
The initiative also extended beyond agricultural machinery services, with participants receiving complimentary health checks covering blood pressure, BMI and blood glucose levels. Games and gifts added an interactive element to the activations, creating a more engaging experience for farming communities. Participants were also provided with guidance on improving productivity and livelihoods through proper machinery maintenance and informed agricultural practices.
As part of its commitment to developing technical skills in the agricultural sector, DIMO also conducted a special training session for agricultural machinery students at the Ethimale Vocational Training Centre. Alongside hands-on technical training, students received guidance on career progression and professional development opportunities within the agricultural machinery industry.
The initiative reflects DIMO’s broader focus on strengthening technical capabilities and supporting the development of the next generation of skilled professionals for Sri Lanka’s agriculture sector.
Commenting on the initiative, Rajeev Pandithage, Executive Director of DIMO, said, “The DIMO Care Camp was designed to make trusted technical expertise and after-sales support accessible to tractor owners across the country, regardless of the brand or model they operate. By combining practical support for farming communities with development opportunities for agricultural machinery technicians, DIMO aims to strengthen the wider agriculture ecosystem and contribute to greater productivity and sustainability within the sector.”
Sri Lanka Tourism Expands Middle East Reach Through ATM 2026
