MullenLowe Group Sri Lanka has once again been recognised as Sri Lanka’s highest-ranked agency office on the Effie Index 2025, marking the third consecutive year it has secured the No. 1 position among Sri Lankan agencies featured in the Asia Pacific rankings.
The achievement reinforces the agency’s reputation as one of Sri Lanka’s leading growth partners, helping brands, businesses and talent thrive through strategic thinking, creativity and measurable marketing effectiveness.
Published annually by Effie Worldwide, the Effie Index is regarded as one of the global advertising industry's most respected benchmarks for marketing effectiveness. It ranks agencies, marketers, brands, networks and holding companies based on points earned through winning and finalist campaigns at Effie Awards programmes worldwide.
MullenLowe Group Sri Lanka earned 124 points in the Most Effective Agency Offices category, with points accumulated through 28 Effie-winning and finalist campaigns. Across six vertical categories on the Index, the Group recorded a combined 221 points, highlighting the breadth of its performance across multiple disciplines.
Commenting on the recognition, Harendra Uyanage, Director and Chief Creative Officer of MullenLowe Group Sri Lanka, said:
“Great creativity has always been about solving real business challenges in ways that connect meaningfully with people. This recognition reflects a culture where ideas are challenged, refined and strengthened through collaboration. At MullenLowe, creativity grows because it is held to a higher standard, pushed by strategy and measured by effectiveness. Every campaign is approached with the belief that creativity must work as hard as it inspires.”
The agency also retained its position among the World’s Top 100 Most Effective Agency Offices while remaining within the Top 20 in the Asia Pacific region, reflecting its ability to combine strategy, creativity, public relations, media and digital expertise to deliver measurable commercial results and long-term brand value.
Nishant Mehta, Vice President and Chief Strategy Officer of MullenLowe Group Sri Lanka, noted that the Effie Index remains one of the industry's most respected measures of effectiveness because it rewards campaigns that generate tangible business outcomes.
“For us, growth acceleration begins with finding the real business problem, understanding the human behaviour behind it and creating ideas that move both culture and commerce. Effectiveness must be built into the thinking from the start,” he said.
The latest recognition comes as the global communications industry continues to evolve rapidly, with agencies adapting to new technologies, changing consumer behaviour and increasing demand for measurable business impact. MullenLowe Group Sri Lanka’s continued presence among the world’s most effective agencies highlights its ability to consistently deliver campaigns that combine creativity with proven results.
HNB Teams Up with Lanka Commercial Trading for Tractor and Harvester Leasing
HNB PLC has entered into a strategic partnership with Lanka Commercial Trading (Pvt) Ltd to introduce exclusive leasing solutions for Yanmar and Solis tractors as well as Samurai Naca harvesters, making modern agricultural machinery more accessible to farmers across Sri Lanka.
The collaboration brings together one of Sri Lanka's leading private sector banks and a trusted supplier of globally recognised agricultural equipment, offering farmers attractive financing options, improved access to advanced machinery and comprehensive after-sales support.
Commenting on the partnership, Kanchana Karunagama, Senior Vice President and Head of Retail Banking at HNB, said the initiative reflects the bank's commitment to supporting Sri Lanka's agricultural community.
“We believe Sri Lankan farmers play a vital role in driving the nation’s progress and deserve access to the tools and opportunities needed to succeed. Through this partnership with Lanka Commercial Trading, we are making high quality agricultural machinery more accessible through tailored leasing solutions, enabling farmers to enhance productivity, strengthen their livelihoods, and invest in the future of their operations with confidence.”
As Sri Lanka continues to strengthen its agricultural sector, the partnership aims to improve access to reliable farm machinery through HNB's Govi Saviya financing scheme, which is specifically designed to support farmers and agribusiness operators.
Ayesh Rathnapala, Head of Operations at Lanka Commercial Trading (Pvt) Ltd, welcomed the collaboration, noting that it will further strengthen customer confidence in investing in quality agricultural equipment.
“Yanmar, Solis and Samurai Naca machinery are trusted for their performance, reliability and long-term value. With HNB’s support, we are able to offer farmers across Sri Lanka a complete package that includes quality equipment, strong warranties, reliable after-sales service and accessible financing, giving them the confidence to invest in their future with greater certainty.”
Under the special leasing package, customers purchasing Yanmar and Solis tractors will receive free RMV registration, first-year insurance coverage, warranties of 1,000 operating hours or one year for Yanmar tractors and 2,000 operating hours or two years for Solis tractors, along with five labour-free doorstep services for both brands.
The partnership is expected to enhance farm productivity while supporting sustainable agricultural growth by enabling farmers to invest in modern, high-performance machinery through flexible and affordable financing solutions.
MullenLowe Group Sri Lanka Ranked Among World’s Top 100 Most Effective Agencies Again
