AIA Insurance Lanka has introduced iSMART+, a next-generation digital platform designed to transform the way its distribution force operates and engages with customers, reinforcing the company's commitment to innovation and digital excellence.
Developed under AIA's flagship transformation initiative, AIA NOVA, iSMART+ is designed to enhance productivity, improve operational efficiency and deliver a superior customer experience across the company's distribution network.
The platform consolidates multiple tools and systems into a single, intuitive interface, providing users with simplified access, real-time insights and greater visibility into business performance. Through a seamless single sign-on experience, iSMART+ enables users to access all essential applications without switching between multiple platforms, allowing them to spend more time serving customers and driving business growth.
A key feature of iSMART+ is its ability to provide a comprehensive, real-time overview of business activities. From lead management and activity tracking to performance monitoring, the platform brings together critical information in one place, enabling faster decision-making and helping users identify the most effective ways to engage with customers.
The platform also offers a powerful 360-degree customer view, providing deeper insights into customer journeys, preferences and key milestones. This enables AIA's distribution force to anticipate customer needs more effectively and deliver personalised, timely and meaningful interactions, ultimately enhancing the overall customer experience.
The launch of iSMART+ marks another significant milestone in AIA Insurance Lanka's digital transformation journey, demonstrating the company's continued investment in technology-driven solutions that empower its people while delivering greater value to customers.
Black Knight Powers Ella Archers in Sri Lanka’s Fastest-Growing Sport
Black Knight, a leading personal care brand under the ICL Brands (Pvt) Ltd. portfolio, has announced its partnership as the Title Sponsor of the Ella Archers franchise ahead of the Sri Lanka Padel League (SLPL) 2026, reinforcing its commitment to supporting the rapid growth of padel in Sri Lanka.
The partnership was officially unveiled with the launch of the Ella Archers' team jersey at the ICL Brands Headquarters in Colombo, marking the beginning of the team's campaign for SLPL Season 2.
Scheduled to take place from 18 to 21 June 2026 at Padel House, CR&FC, Colombo 7, the Sri Lanka Padel League will bring together some of the country's top players as the sport continues to gain momentum locally. Widely recognised as one of the world's fastest-growing sports, padel has attracted a growing community of players and enthusiasts across Sri Lanka.
Black Knight's partnership with the Ella Archers reflects a shared commitment to confidence, energy and high performance. The brand's long-standing focus on self-confidence, individuality and excellence aligns naturally with the fast-paced and competitive nature of padel.
Commenting on the partnership, Chethika Rajapakshe, Marketing Director of ICL Brands (Pvt) Ltd., said Black Knight sees padel as an ideal platform to connect with a new generation of athletes and sports fans.
"Black Knight has always stood for confidence, individuality and the drive to perform at your best. Padel reflects many of those same qualities. Its rapid growth, youthful energy and competitive spirit make it an exciting platform for us to engage with a new generation of sports fans and athletes. Ella Archers is a team that has demonstrated ambition, character and a strong competitive mindset, making them an ideal partner for Black Knight. We look forward to supporting the team throughout the tournament and celebrating the continued growth of padel in Sri Lanka," he said.
The official jersey unveiling offered fans and stakeholders their first glimpse of the colours the Ella Archers will wear during the tournament, signalling the start of what promises to be an exciting campaign as the franchise prepares to compete against some of Sri Lanka's finest padel talent.
AIA Sri Lanka Launches iSMART+ Digital Platform to Enhance Customer Experience
