MullenLowe Group Sri Lanka has officially transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking a new chapter for the agency while carrying forward its established creative capabilities, strategic expertise and focus on measurable business results.
The agency’s existing team, client relationships, capabilities and understanding of the Sri Lankan market will continue under the BBDO identity, connecting the local operation with one of the world’s recognised creative networks and its global ambition to Do Big Things.
BBDO Sri Lanka enters the new chapter with a strong track record in advertising effectiveness. The agency has been named Sri Lanka’s Effie Agency of the Year eight times over the past decade and Campaign South Asia Agency of the Year five times.
It has also maintained positions among the Top 20 Most Effective Agency Offices in APAC and the Top 100 globally on the Effie Index for two consecutive years.
The agency currently has more than 100 employees, working across 111 brands and 33 categories, while partnering with 43 leading corporates.
Commenting on the transition, Thayalan Bartlett, Executive Chairman of BBDO Sri Lanka, said the move represents a continuation of what the agency has built over the years, particularly its people, client partnerships and focus on effectiveness.
He said the BBDO network would provide the agency with a broader creative platform to build on its strengths and develop ideas designed to create long-term value and growth for clients.
The transition also expands BBDO Sri Lanka’s connection to Omnicom’s global network, creating opportunities for local talent, capabilities and creative ideas to engage with a wider international ecosystem.
Nancy Reyes, Global President and CEO of BBDO Worldwide, welcomed the Sri Lankan agency to the BBDO network, highlighting its established track record, talent and ability to develop work that contributes to business growth.
The transition marks the beginning of BBDO Sri Lanka’s next phase, combining its established local expertise with the resources and international reach of the BBDO global network.
Deloitte Sri Lanka Highlights Emerging Sustainability Priorities for Business Leaders
Deloitte Sri Lanka recently hosted an exclusive forum titled “Beyond Compliance: Unlocking Strategic Value Through Sustainability”, bringing together business leaders, sustainability professionals and industry stakeholders to discuss regulatory, reporting and market developments influencing sustainability priorities among Sri Lankan businesses.
The forum highlighted the growing role of sustainability in areas such as business strategy, corporate governance, risk management, access to finance and long-term value creation as expectations around corporate sustainability continue to evolve.
Opening the session, Chathumin Gunarathne, Partner – Sustainability & Emerging Assurance at Deloitte Sri Lanka, outlined developments in Sri Lanka’s sustainability reporting and assurance landscape, including the implementation of SLFRS S1 and S2 and the introduction of the International Standard on Sustainability Assurance 5000 (ISSA 5000).
He noted the increasing connection between sustainability and business performance, while emphasising the importance of strengthening internal controls, systems, processes and data as organisations prepare for increased assurance requirements relating to sustainability information.
Chathumin also highlighted the growing importance of sustainability in corporate decision-making, noting that global business priorities are increasingly influenced by sustainability considerations and that investments in sustainability initiatives are beginning to affect business performance.
The session then turned to nature and biodiversity-related risks, with Saviesha Samaraweera, Manager – Sustainability & Emerging Assurance at Deloitte Sri Lanka, examining the subject from both business and financial perspectives.
She explained how organisations depend on natural systems and ecosystem services, and how disruptions to these systems can have implications for operating costs, supply chains and future cash flows. Practical examples and case studies were presented to demonstrate how nature-related risks can translate into business impacts.
Saviesha also introduced the Taskforce on Nature-related Financial Disclosures (TNFD) framework and its Locate, Evaluate, Assess and Prepare (LEAP) approach, which can be used by organisations to assess nature-related dependencies, impacts, risks and opportunities as part of business decision-making.
MullenLowe Group Sri Lanka Rebrands as BBDO Sri Lanka
