Deputy Minister of Tourism Prof. Ruwan Ranasinghe has called on BIMSTEC member states to strengthen regional tourism cooperation through better connectivity, integrated tourism offerings and sustainable development, stressing that no country can fully unlock its tourism potential alone.
Speaking at the opening of the 4th Meeting of the BIMSTEC Network of Tour Operators (BNTO) in Colombo on Monday (21), Prof. Ranasinghe welcomed delegates from Bangladesh, Bhutan, India, Myanmar, Nepal, Thailand and Sri Lanka, describing the forum as a key platform for strengthening partnerships across the Bay of Bengal region.
He said the BIMSTEC region is uniquely positioned to become one of the world's leading tourism destinations, thanks to its rich cultural heritage, spiritual traditions, biodiversity, natural beauty and historical significance.
“The BIMSTEC region is uniquely positioned to become one of the world’s most attractive and diverse tourism destinations. Home to nearly one-quarter of the global population, our region possesses an extraordinary wealth of cultural heritage, spiritual traditions, biodiversity, natural beauty and historical significance,” Prof. Ranasinghe said.
The Deputy Minister noted that evolving global travel trends have created fresh opportunities for BIMSTEC countries to jointly promote authentic travel experiences, wellness tourism, eco-tourism, cultural tourism and multi-destination travel packages. He emphasised that tour operators play a critical role in connecting destinations with international markets while generating employment and supporting economic growth.
Calling for stronger regional collaboration, Prof. Ranasinghe urged member nations to focus on:
Enhancing air, maritime and land connectivity
Developing multi-country tourism circuits
Embracing digital innovation
Promoting sustainable tourism practices
Strengthening public-private partnerships
“We firmly believe that the future of tourism lies in partnerships. No country can fully realise its tourism potential in isolation. Through collaboration, connectivity and a shared vision, we can create a stronger and more competitive BIMSTEC tourism brand that benefits all our nations,” he said.
Highlighting Sri Lanka's tourism recovery, Prof. Ranasinghe said the country was honoured to host the conference at a time when the sector is experiencing strong momentum. He reaffirmed Sri Lanka's commitment to advancing regional tourism cooperation and working with BIMSTEC partners to position the Bay of Bengal region as a globally competitive, sustainable and interconnected tourism destination.