Strengthening its long-standing commitment to community development and inclusive growth, the David Pieris Group of Companies (DPG) has officially launched its Social Empowerment Drive – Batticaloa, a comprehensive five-day community outreach initiative aimed at empowering individuals and communities through social, educational, entrepreneurial, and development-focused programmes.
The initiative was officially inaugurated on 15 July 2026 by Mr. David Pieris, Founder and President of the David Pieris Group of Companies, at the David Pieris Motor Company (DPMC) premises on Trincomalee Road, Batticaloa. The opening ceremony was attended by senior management representatives of the David Pieris Group, marking the commencement of a wide-ranging programme designed to create meaningful community impact.
Held from 15 to 19 July 2026, the Social Empowerment Drive was centred at the DPMC land in Batticaloa, with selected programmes conducted at various locations across the city. The initiative brought together a diverse range of activities focused on strengthening livelihoods, developing skills, encouraging entrepreneurship, and enhancing community engagement.
The programme featured several key areas including entrepreneurship development, road safety awareness, vocational and technical skills training, school and university support initiatives, women and youth empowerment programmes, and community-focused activities aimed at creating sustainable social progress.
A major highlight of the initiative was the five-day Trade Fair, held from 15 to 19 July at the DPMC premises. The event provided visitors with an opportunity to experience products, services, live demonstrations, interactive activities, and exclusive promotional offers from several companies within the David Pieris Group, including David Pieris Motor Company, Assetline Finance PLC, David Pieris Automobiles, David Pieris e-Mobility, David Pieris Solar Energy, David Pieris Logistics, Assetline Insurance Brokers, and David Pieris Leisure.
Sustainability remained a key focus throughout the Social Empowerment Drive and Trade Fair. Demonstrating its commitment to renewable energy and environmentally responsible practices, the Group ensured uninterrupted operations through a battery backup system powered by David Pieris Solar in the event of a disruption to the main electricity supply.
The opening day also featured a Beauty and Personal Care Skills Development Programme for Women, conducted at the DPMC premises. The programme aimed to equip women with practical knowledge and industry-related skills in beauty and personal care, while encouraging self-employment opportunities and economic independence.
Through the Social Empowerment Drive – Batticaloa, the David Pieris Group continues to demonstrate its commitment to creating positive social change by investing in communities, developing skills, and supporting initiatives that contribute towards sustainable growth across Sri Lanka.