WYLD Global has been recognised as a Google Premier Partner for 2026, upgrading from the Google Partner status the agency achieved in 2025.
Google Premier Partner status is awarded to the top 3% of Google Partner agencies globally. WYLD Global is currently one of only six agencies in Sri Lanka to hold the distinction.
The recognition reflects the agency’s performance in campaign management and optimisation, with WYLD meeting all of Google’s eligibility requirements. These include maintaining an ad optimisation score above 70%, managing more than USD 10,000 in advertising spend during the previous 90 days, and having a team of Google Ads-certified strategists overseeing its campaigns.
WYLD Global Chief Executive Officer Banura Sooriyapperuma said the recognition comes at a time when the agency is expanding into regional markets and increasing the scale of its operations.
“WYLD is in a phase of regional expansion, breaking into key markets and scaling the way we deliver performance. Earning Google Premier Partner status reinforces that we’re ready to operate at a higher level with more ambitious clients and bigger briefs,” he said.
Head of Performance Marketing Bashana Wijekoon highlighted the role of search in connecting businesses with consumers who are already actively looking for products and services.
“Social media captures interest. Google captures intent. Someone typing a search is already halfway through the door, and knowing how to meet them there is what performance marketing is really about. This recognition reflects the standard we hold ourselves to,” she said.
The Premier Partner designation is also expected to support WYLD Global’s clients through continued campaign optimisation and more efficient use of advertising budgets. The agency said the recognition provides clients with greater confidence in their media investments while allowing them to focus on broader strategy as WYLD manages campaign performance and delivery.
For the agency, the achievement further strengthens its position as it seeks to take on larger campaigns and expand its operations across regional markets.
DFCC Aloka Inspires Young Minds at Avenza Educational Summit
DFCC Bank, through its women-focused banking proposition DFCC Aloka, supported Avenza, a professional educational summit aimed at inspiring students awaiting state university admission and helping them prepare for the next stage of their academic and professional lives.
Organised by ICT educator Bhanuka Ekanayake, the summit brought together around 350 students for a programme centred on education, personal development, leadership, innovation and future opportunities.
DFCC Aloka’s participation brought an industry and leadership perspective to the event, encouraging students to look beyond academic qualifications and consider the broader skills required to succeed in a changing professional environment.
DFCC Bank Vice President – Head of Pinnacle & Aloka Proposition, Shera Hassen, participated as a distinguished guest speaker. During her session, she shared practical perspectives on leadership, continuous learning, embracing opportunities and developing the confidence needed to navigate important academic and career transitions.
The bank said its involvement reflects its broader commitment to supporting communities focused on growth and development by contributing to knowledge-sharing initiatives that can benefit future generations.
With young people preparing to enter higher education and eventually the workforce amid rapid changes in the economy, exposure to perspectives from industry professionals can help them make informed decisions and develop clearer career aspirations.
Shera Hassen said students awaiting university admission are at an important stage in their lives, where the choices they make and opportunities they pursue can influence their future contribution to society and the economy.
She added that platforms such as Avenza provide young people with an opportunity to explore new perspectives, think ambitiously and prepare for the future with greater confidence.
WYLD Global Named Google Premier Partner for 2026 Among Six Sri Lankan Agencies
