The Citi Foundation has launched its fourth Global Innovation Challenge, committing $25 million through a new Request for Proposals (RFP) aimed at helping young people develop the skills, experience and opportunities needed to succeed in an increasingly AI-driven economy.
The initiative will focus particularly on young people from low-income communities, who may face greater barriers to accessing emerging technologies, digital skills and employment opportunities.
“As technology rapidly transforms the future of work, young people — particularly those from low-income communities — face both significant challenges and new opportunities,” said Brandee McHale, Head of Community Investing and Development at Citi and President of the Citi Foundation.
McHale said AI fluency would play an increasingly important role in accessing new opportunities, adding that the Global Innovation Challenge aims to help young people develop technological capabilities alongside the skills required for future employment.
The initiative comes as demand for AI-related expertise continues to grow across the global workforce. According to the World Economic Forum’s Future of Jobs Report 2025, around 66% of employers expect to recruit workers with specialised AI skills, highlighting the growing importance of AI and digital literacy.
At the same time, the rapid adoption of AI is creating concerns about a widening digital divide, particularly among young people who lack access to technology, training and other resources needed to participate effectively in the evolving labour market.
Beyond technical capabilities, the World Economic Forum research also points to the continued importance of human-centred skills. More than 60% of employers surveyed reported growing demand for capabilities such as critical thinking, resilience and flexibility.
The Citi Foundation said strengthening these skills alongside technological knowledge can help improve young people’s employability and support greater economic mobility as the nature of work continues to change.