Mediafactory has been named among Asia-Pacific’s top 100 most effective agency offices, securing 35th place in the 2025 Effie global Index for APAC region.
The achievement places the Sri Lankan media agency among leading agencies from some of the region’s largest and most competitive advertising markets.
Released by Effie Worldwide in June 2026, the 2025 Effie Index ranks the marketing industry’s most effective agencies, marketers and brands based on finalist and winner data from Effie Awards programmes around the world.
Building on Effie’s recognition of marketing effectiveness since 1968, the annual Index is widely regarded as one of the industry’s leading benchmarks. Its agency office rankings recognise the work credited to individual offices through Effie-recognised campaigns.
For Mediafactory, the result marks an important milestone in a journey that began in 2005, when it entered the market as Sri Lanka’s first specialised independent media agency. Over two decades of industry firsts and achievements, the agency has continued to evolve while remaining a pioneering force in Sri Lanka’s marketing communications landscape.
Mediafactory CEO Bradeepa Emmanuel said, the recognition was a proud moment for the agency and reflected the vision on which it was founded more than two decades ago.
“When Mediafactory was established as Sri Lanka’s first dedicated media agency, we believed there was an opportunity to do things differently. To see that vision recognised today through the Effie Index is something we are truly proud of.”
David Pieris Automobiles Unveils All-New BAIC X3e in Sri Lanka
David Pieris Automobiles (Private) Limited, the four-wheeler sales arm of the David Pieris Group of Companies, has unveiled the all-new BAIC X3e, a fully electric crossover/SUV, at the Auto Vision Motor Show 2026 held at the BMICH.
The launch marks another step in the company’s efforts to make electric mobility more accessible to Sri Lankan motorists, combining modern technology, everyday practicality and value.
Introduced under the campaign platform “The EV That Makes Life Easy,” the BAIC X3e is designed to simplify the transition to electric driving while addressing the practical needs of modern families.
The vehicle offers low running costs, a practical driving range, fast-charging capability, a spacious and family-friendly interior, intelligent safety features and advanced driver assistance technologies. These features are complemented by the after-sales support provided by David Pieris Automobiles.
With its combination of convenience, efficiency and affordability, the BAIC X3e is positioned as an option for Sri Lankan motorists seeking to transition to electric mobility without compromising on everyday usability.
The vehicle features a bold and contemporary crossover design, alongside a spacious and versatile cabin. Its smart digital cockpit provides advanced connectivity, while Level 2 driver assistance technologies, comprehensive safety systems, fast charging and an intelligent auto-parking system further enhance the driving experience.
Commenting on the launch, David Pieris Automobiles (Private) Limited Director Mahesh Gunathilake said the BAIC X3e was developed for customers seeking electric mobility without sacrificing practicality, comfort or affordability.
“The BAIC X3e has been developed for customers who are looking to embrace electric mobility without compromising on practicality, comfort or affordability. At David Pieris Automobiles, we believe the future of mobility should be accessible to everyone and the X3e delivers exactly that,” he said.
He added that the company’s islandwide sales and after-sales network provides customers with confidence when making the transition to electric driving, backed by reliable service and long-term support.
David Pieris Automobiles has also established a dedicated after-sales support network for BAIC customers, covering genuine spare parts, scheduled maintenance, repairs and technical assistance.
A dedicated BAIC workshop operates at Hyde Park Corner in Colombo, supported by an islandwide network of dealers and service facilities.
The introduction of the BAIC X3e further strengthens David Pieris Automobiles’ electric vehicle portfolio while supporting the growing shift towards more accessible and practical electric mobility solutions in Sri Lanka.
Mediafactory Named Among Asia-Pacific’s Top 100 Most Effective Agencies
