FitsAir, Sri Lanka’s leading low-cost carrier and the country’s first privately-owned international airline, has renewed its partnership with the Lanka Premier League (LPL) as the Official Airline Partner for the 2026 season.
Continuing the collaboration for a second consecutive year, the partnership highlights FitsAir’s ongoing commitment to supporting major national sporting events that bring communities together, showcase local talent, and enhance Sri Lanka’s presence on the global stage.
Commenting on the renewed partnership, Shafiya Careem, Head of Marketing and Communications at FitsAir, said the Lanka Premier League has evolved into one of Sri Lanka’s most significant sporting events, attracting players, fans, and audiences from across the world.
“We are proud to continue this partnership and support a platform that not only showcases world-class cricket but also strengthens Sri Lanka’s appeal as a destination for tourism, sport and business. At FitsAir, connecting people and creating opportunities remains at the heart of what we do,” she said.
Anil Mohan, Chairman of IPG Group, also welcomed the continuation of the partnership, stating that FitsAir’s ongoing support reflects a shared commitment to creating an outstanding tournament experience while further enhancing the international recognition of the league.
“We are delighted to welcome FitsAir back as the Official Airline Partner of the Lanka Premier League. Their continued support reflects a shared commitment to delivering an exceptional tournament experience while helping elevate the league’s international profile. We look forward to building another successful partnership this season,” he added.
The Lanka Premier League 2026 is set to feature some of the country’s top cricketing talent alongside leading international players, attracting global broadcast audiences and thousands of travelling fans. The tournament continues to strengthen its position as one of South Asia’s most prominent T20 cricket competitions.
FitsAir’s continued association with the LPL aligns with its broader vision of connecting Sri Lanka with regional destinations through affordable, reliable air travel while supporting initiatives that contribute to tourism growth, economic development, and national pride.
Through this renewed partnership, FitsAir and the Lanka Premier League continue to highlight the important role of sports and connectivity in promoting Sri Lanka on the international stage.
NASDAQ-Listed IPG Announces $20 Million Investment Boost for Lanka Premier League Over Next Two Years
The Lanka Premier League (LPL) is set to enter a new phase of growth as league promoter Innovative Production Group FZ, LLC (IPG) secures fresh financial backing through a strategic merger with United States-based Flash Sports & Media Inc.
The all-stock merger brings IPG’s cricket league commercial rights portfolio, including the LPL, under the publicly listed NASDAQ platform UGRO, creating a stronger commercial foundation for the tournament. With the new structure in place, IPG has announced plans to invest US$20 million into the Lanka Premier League over the next two years to enhance the tournament’s commercial value, strengthen broadcast capabilities, and expand its international reach across key cricket markets.
IPG Merger Creates Stronger Commercial Platform for LPL
IPG confirmed the completion of its merger with Flash Sports & Media, positioning its portfolio of T20 league rights under a publicly listed platform. The move is expected to provide the Lanka Premier League with greater access to institutional capital, improved governance structures, and long-term strategic support.
While Sri Lanka Cricket will continue to retain ownership of the intellectual property rights of the tournament, IPG will maintain exclusive commercial and media rights for the league. The partnership structure aims to support sustainable growth through enhanced franchise development, improved operational standards, and stronger global positioning.
New Investment to Drive International Expansion
The planned US$20 million investment is expected to support multiple areas of LPL development, including improved production quality, expanded broadcasting opportunities, stronger commercial partnerships, and initiatives aimed at increasing the league’s global visibility.
IPG stated that the strengthened financial framework will enable the tournament to progress with a more structured growth strategy while creating greater value for franchises, players, fans, and commercial partners.
Commenting on the development, IPG Founder and Chairman Anil Mohan said the transition would provide the LPL with a stronger foundation for future success by enhancing transparency, governance standards, and long-term commercial planning.
He added that the new structure would help increase franchise value responsibly while supporting the league’s ambition of becoming a globally recognised T20 cricket competition.
With the sixth season of the Lanka Premier League approaching, the partnership between IPG and UGRO marks a significant milestone in Sri Lanka’s cricket business landscape, positioning the tournament for greater international exposure and sustainable growth.
FitsAir Extends Official Airline Partnership with Lanka Premier League for 2026 Season
