Maliban’s purpose-driven HumaniTill – ‘Second Chance to Life’ campaign has earned international recognition after winning a Crystal Award at MAD STARS 2026 in the Brand Experience and Activation Stars/Culture and Context category, marking another achievement for Sri Lankan creativity on the global stage.
The award recognises a campaign that transformed a simple idea rooted in empathy into an impactful brand experience, demonstrating how creative communication can extend beyond traditional advertising to generate meaningful social impact.
MAD STARS is an internationally recognised creative awards platform in Asia that celebrates innovative work across advertising, marketing and brand experiences. The awards highlight campaigns that demonstrate creativity, cultural relevance, strategic thinking and the ability to establish meaningful connections with audiences.
The HumaniTill initiative was launched as part of the Maliban Jeewithaloka Programme, with the objective of providing strength and hope to Sri Lankans facing life-changing circumstances.
The campaign was implemented in partnership with the Meththa Foundation, a humanitarian organisation that has supported people with disabilities for more than three decades by providing customised artificial limbs and helping recipients regain mobility, independence and confidence.
Moving beyond the traditional concept of a donation box, HumaniTill was created as a life-sized human figure featuring a transparent arm and leg. The installation represented people who have lost limbs as a result of accidents or illness, creating a visual reminder of the impact of giving and the possibility of helping someone receive a second chance at life.
Through this approach, the campaign used a simple physical installation to create an emotional connection with the public while highlighting the potential of collective giving to make a tangible difference in people’s lives.
HNB Introduces Attractive Leasing Options to Make GAC Vehicles More Accessible
HNB PLC has partnered with Automobile Technologies (Pvt) Ltd, the authorised distributor of GAC vehicles in Sri Lanka, to introduce a special leasing scheme aimed at making the brand’s vehicle range, including its electric models, more accessible to Sri Lankan customers.
The partnership was formalised on June 1, 2026, bringing together HNB’s financial expertise and Automobile Technologies’ automotive industry experience to provide customers with a more convenient vehicle ownership experience.
Under the new scheme, customers purchasing GAC vehicles will have access to special interest rates on leasing facilities, together with a credit card featuring a waiver of the annual fee during the first year.
Customers will also be eligible for discounted vehicle insurance premiums through HNB General Insurance, providing additional financial benefits and protection as part of the ownership package.
Commenting on the partnership, HNB Senior Vice President/Head of Retail Banking Kanchana Karunagama said the collaboration would provide customers with greater value by combining flexible financing solutions with additional benefits.
“This partnership allows us to bring genuine value to our customers by combining flexible financing with tangible benefits. More importantly, it reflects our shared vision of making sustainable mobility more accessible to Sri Lankans,” Karunagama said.
He added that HNB was pleased to support the transition towards cleaner and smarter mobility through its collaboration with Automobile Technologies.
Automobile Technologies (Pvt) Ltd Head of Operations K. Kugan said the company remained focused on making GAC vehicles, including its electric range, more accessible to customers in Sri Lanka.
Maliban’s HumanTill Campaign Wins Crystal Award at MAD STARS 2026
