Power World Gyms, Sri Lanka’s leading fitness brand with more than 30 years of industry experience, has partnered with Fitzky to transform the way customers access, experience, and engage with fitness services across its growing network.
The collaboration combines Power World’s established fitness expertise and nationwide infrastructure with Fitzky’s digital-first platform, creating a more convenient, seamless, and customer-focused fitness journey.
Through Fitzky, customers can now easily discover and purchase Power World Gym memberships through a single integrated platform, simplifying the process of accessing premium fitness facilities while eliminating traditional barriers to entry.
The partnership also introduces the Fitzky Fit Pass, offering greater flexibility for fitness enthusiasts. Rather than being limited to fixed schedules or a single location, users can access day-pass options that provide entry to Power World gyms along with a wider network of partner fitness centres, enabling a more adaptable approach to achieving their fitness goals.
The initiative reflects the growing demand for convenience-driven fitness solutions, allowing customers to choose between long-term memberships and flexible, on-demand access based on their lifestyles, schedules, and personal preferences.
By embracing this digital transformation, Power World Gyms further strengthens its technology-driven customer experience, while Fitzky expands its role as a comprehensive fitness marketplace connecting users with diverse wellness and training options.
Together, the two brands are creating a more connected fitness ecosystem focused on accessibility, choice, and customer empowerment. The partnership represents a significant step towards making fitness a more accessible everyday service, delivered through a streamlined digital experience tailored to individual needs.
Union Assurance named ‘Model Insurer for Customer Experience’ at Celent Model Insurer Awards
Union Assurance has been honoured as a Model Insurer for Customer Experience at the prestigious Celent Model Insurer Awards 2026, marking a significant achievement for the company and highlighting its leadership in technology-driven transformation within the life insurance industry.
The Celent Model Insurer Awards, presented by global financial services research and advisory firm Celent, are among the insurance industry’s most respected recognitions. The awards celebrate insurers that demonstrate outstanding technology initiatives with measurable business impact, innovation, and excellence in implementation.
Union Assurance received the recognition for its Connected Life Initiative, a transformative programme designed to deliver a seamless end-to-end digital experience throughout the customer journey — from insurance awareness and purchasing to underwriting, policy servicing, and claims management.
At the centre of this initiative is the Union Assurance Clicklife App, Sri Lanka’s first and most comprehensive digital life insurance ecosystem, which is reshaping how customers access, manage, and engage with life insurance solutions.
The platform integrates advanced digital capabilities including co-banking data prefill, a digital medical results exchange platform, and automated underwriting, enabling faster policy issuance with minimal documentation and no physical paperwork. Customers also benefit from 24/7 self-service facilities supported by agent-assisted digital channels, while claims can be submitted in under two minutes with real-time progress tracking.
Beyond traditional insurance services, the Connected Life Initiative extends into customer wellness through Clicklife Suwamaga+, an AI-powered wellness ecosystem that provides nutrition tracking, activity monitoring, health challenges, and CSR-linked health awareness programmes.
Through this innovative approach, Union Assurance is expanding the role of life insurance beyond financial protection, creating a more connected, convenient, and wellness-focused experience that supports customers in their everyday lives.
Power World Gyms partners with Fitzky to deliver digital-first fitness experience
