Senok Trade Combine (Private) Limited (Senok Group), one of Sri Lanka’s leading diversified privately owned business groups, celebrates its 47th anniversary this year, marking nearly five decades of business excellence, innovation and contribution to the country’s economic development.
Founded in 1979 by Noel Selvanayagam with the establishment of Senok Travels Ltd., the Group began its journey in the travel industry before expanding into construction machinery and diversifying into a broad range of business sectors. Today, Senok has grown to encompass more than 40 companies, with interests spanning construction and heavy machinery, automobiles and commercial vehicles, renewable energy, manufacturing and aviation, alongside an expanding international presence.
Gerard Fernando, Managing Director of SENOK, has played a significant role in the Group’s growth and development, providing leadership across several of its principal businesses, operations and major projects over the years.
Construction and heavy machinery remain central to Senok’s operations. Equipment supplied and supported by the Group has contributed to major infrastructure development across Sri Lanka, including road construction, irrigation schemes, hydropower projects, precast construction, harbours and airports. Senok represents internationally recognised brands such as Kobelco, JCB, HAMM and Airman, backed by comprehensive sales, after-sales service, spare parts and technical support capabilities.
The Group has also established a strong presence in the automotive and commercial vehicle markets. Its portfolio includes CHANGAN, DEEPAL, NEVO, GWM, FOTON and EICHER, covering passenger cars, SUVs, pickups, commercial vehicles and new-energy mobility solutions. Through Western Automobile Assembly (WAA) in Kuliyapitiya, Senok has further strengthened its commitment to local vehicle assembly, contributing to domestic value addition, employment generation, technology transfer and skills development.
A further milestone in the Group’s history has been its pioneering contribution to Sri Lanka’s renewable energy sector. Senok was among the early developers of commercial wind power in the country, helping establish wind energy as a viable source of electricity before renewable energy became a major national priority. Since then, its energy portfolio has expanded to include hydropower and solar power, supported by capabilities spanning project development, engineering, construction, commissioning, operations and maintenance.
As Senok marks 47 years in business, its diversified portfolio and continued investments across key industries reflect its longstanding role in supporting infrastructure development, strengthening local industries and contributing to Sri Lanka’s economic progress.
BBDO Sri Lanka’s ‘Deleted Scenes’ Campaign Highlights Workplace Harassment Through Seven Short Films
BBDO Group Sri Lanka has launched Deleted Scenes, a series of seven short films addressing workplace harassment, at PVR Cinemas at One Galle Face, Colombo, on 6 October 2026. The films portray workplace situations that are often difficult to identify or discuss openly, aiming to stimulate dialogue, encourage reflection and promote greater awareness.
The initiative originated as an employee-led creative project, inviting staff across BBDO Group Sri Lanka to explore their perspectives on workplace harassment through short-film scripts.
Commenting on the initiative, Thayalan Bartlett, Executive Chairman of BBDO Group Sri Lanka, said Deleted Scenes was developed to encourage meaningful conversations about a subject that is frequently challenging to address. He explained that the organisation sought to use its strength in storytelling to portray different workplace experiences, inspire reflection and contribute to the broader discussion on building more respectful workplace cultures.
The internal call for submissions attracted 24 entries, from which seven scripts were selected by an independent judging panel. The panel comprised award-winning film director Shanaka Galagoda; Sandra Mack, winner of the Most Popular Actress and Best Actress awards at the 2026 Sarasaviya Film Awards; award-winning film producer Hiranya Perera; and award-winning cinematographer and filmmaker Hasitha Warnasooriya.
The selected scripts were subsequently developed into short films by award-winning directors and production teams from Sri Lanka’s creative industry.
The collection features Talk Keroth Puluwan, written by Amila Yahalawela, directed by Chathra Weeraman and produced by Praveen Kulasinghe of Strawberry Films; The Flip, written by Sandini Tennakoon and Thamal Manjitha Weerasinghe, directed by Vishwa Balasooriya and produced by Ravin Wettasinghe of Mantra Films; and Extra Mile, written by Ruchira Kurulugama, directed by Dulitha Nanayakkara and produced by Sumedha Jayawardana.
The line-up also includes Senuli Missge Car Eka, written by Sahan De Silva, directed by Janaka R. Dommanige and produced by Chamin Dissanayake of Origin Films; and Harmony Index, written by Praveena Perera, directed by Malaka Premasiri and produced by Virgil Thomas of Spectrum Studios.
Completing the series are Error, written by Heshan Kuruppu and Maleesha Dilhani, directed by Shakthi Laknatha and produced by Ishfaq Thaha of Fever; and How to Stay Not Out, written by Janidu Siriwardena, directed by Dilon De Silva and produced by Priyantha Kaluaarachchi of 24 Frames.
Through Deleted Scenes, BBDO Group Sri Lanka brings creative storytelling into a broader conversation about workplace harassment, highlighting the importance of recognising challenging situations and fostering more respectful and supportive professional environments.
SENOK Marks 47 Years of Business Excellence, Innovation and Contribution to National Development
