Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), a wholly owned subsidiary of the CBL Group, has made history at the SLIM DIGIS 2.6 Awards by securing 20 awards, the highest number ever won by a single brand in the history of the event.
The landmark achievement comprises one Gold, four Silver, 14 Bronze and one Merit Award, recognising Munchee’s excellence across a broad spectrum of digital marketing disciplines. These include the best use of digital in marketing campaigns, creator and influencer marketing, cross-media integration, gaming, experiential marketing, seasonal campaigns, creative content and digital brand launches.
Commenting on the achievement, Danushka Tamali Silva, General Manager – Marketing at Ceylon Biscuits Limited, said, “This achievement is a powerful reflection of what happens when a brand is willing to constantly challenge itself, experiment and move with the consumer. Winning 20 awards at SLIM DIGIS is an incredible milestone for Munchee, but more importantly, it validates the creativity, courage and relentless commitment of our people and agency partners.”
Nalin B. Karunarathne, Chief Executive Officer of Ceylon Biscuits Limited, said, “Munchee has always believed that staying relevant means continuously evolving. Twenty awards at one of Sri Lanka’s most respected digital marketing platforms is an extraordinary milestone, and we are proud of the teams behind this achievement who continue to raise the bar for Munchee and for Sri Lankan brand building.”
Munchee’s Bronze-winning campaigns further demonstrated the brand’s digital marketing capabilities across multiple products and categories.
Among the recognised campaigns, Munchee Super Cream Cracker’s “Jeewethe Badaginna” received awards for Best Use of Digital in a Marketing Campaign, Cross-Media Integration, Best Use of Creative Content, and Best Use of Experiential & On-Ground Digital Amplification.
The achievement highlights Munchee’s continued focus on creative digital engagement and evolving consumer experiences, while setting a new benchmark for brand recognition at the SLIM DIGIS Awards.
Lanka IOC Celebrates 24th Anniversary with Community-Focused CSR Initiative
Lanka IOC PLC marked its 24th anniversary on 29 August with a series of celebrations and community-focused initiatives, reaffirming its commitment to responsible corporate citizenship in Sri Lanka.
The anniversary celebrations took place at the company’s head office in Colombo, with the participation of Senior Independent Non-Executive Director Manil Jayesinghe, Independent Non-Executive Director S. Renganathan, Managing Director K. Raghu, senior vice presidents, vice presidents and employees of Lanka IOC.
As part of the celebrations, Lanka IOC extended its support to visually impaired members of the Sri Lanka Welfare Society of the Blind Women by donating 100 dry-ration packs containing essential household food items.
The donation was received by W.M. Renuka, President of the Society, and subsequently distributed among its members.
The Society expressed its appreciation to Lanka IOC for its continued support over the years. The company has regularly assisted the organisation through donations of dry rations, white canes and other essential items, particularly during its anniversary celebrations.
Commenting on the initiative, Managing Director K. Raghu said it was a pleasure to participate in activities that give back to the community while celebrating the company’s anniversary. He emphasised the importance of sharing the company’s achievements and happiness with communities in need.
The CSR initiative reflects Lanka IOC PLC’s ongoing commitment to supporting vulnerable communities and contributing to their well-being. Through such efforts, the company continues to demonstrate that its success extends beyond business performance, with a focus on creating a meaningful and positive impact on society.
Munchee Wins the Highest Number of Awards at SLIM DIGIS
