As global beverage preferences continue to evolve beyond traditional bulk commodities, ADRA Ceylon, a leading Sri Lankan tea exporter and a key company within the Pink Eagle Group, is repositioning Ceylon Tea for a new generation of international markets.
The company is shifting beyond conventional bulk tea exports to establish itself as a solutions partner for global brands, with a growing focus on private-label manufacturing, customised tea blends and emerging beverage categories such as bubble tea bases and wellness infusions. The strategy reflects the broader move towards value addition within Sri Lanka’s tea export sector, with the potential to strengthen export earnings and diversify international markets.
Sri Lanka’s tea industry has long been recognised for producing high-quality bulk tea. However, changing consumer preferences, evolving beverage trends and increasing global competition are creating greater demand for differentiated and value-added products.
ADRA Ceylon, founded by Asitha Silva, has positioned itself to respond to these changing market dynamics by developing capabilities that enable international brands to create customised tea products without requiring extensive in-house manufacturing infrastructure.
At the core of the company’s strategy is its role as a comprehensive solutions partner. ADRA Ceylon provides private-label tea manufacturing services, enabling global brands to develop distinctive Ceylon Tea products tailored to their respective markets.
Its customisation capabilities also extend to specialised tea blends incorporating herbs, natural fruits and flowers. These blends are developed to suit varying consumer preferences, cultural influences and lifestyle trends across international markets.
Commenting on the company’s strategy, Asitha Silva, Founder of ADRA Ceylon, said, “The global tea landscape is dynamic; consumers seek unique experiences and products tailored to their lifestyles. Our focus is to empower brands worldwide by offering innovative solutions. We’re not just exporting tea; we’re providing the expertise and infrastructure for our partners to create distinctive, market-ready products that reflect the true character of Ceylon tea, elevated for modern tastes.”
ADRA Ceylon is also expanding its portfolio in response to emerging wellness and lifestyle trends. The company develops specialty base solutions for bubble tea and other modern beverages, targeting fast-growing segments within the global beverage market.
At the same time, ADRA Ceylon is developing herbal infusions and wellness-focused tea products using Sri Lankan herbs and natural ingredients to cater to increasingly health-conscious consumers. Its product diversification also includes premium gifting ranges supported by sophisticated packaging solutions designed to enhance the overall value and appeal of Ceylon Tea.
This transition is supported by ADRA Ceylon’s operational capabilities, including modern blending, packaging and storage facilities designed to meet stringent international food safety and quality requirements. The company holds certifications and approvals including ISO 22000, HACCP, GMP, Rainforest Alliance, Halal and FDA approval.
Backed by a management and operational team with more than two decades of experience in tea manufacturing, blending, tasting and exporting, ADRA Ceylon combines industry expertise with modern production capabilities to deliver consistent, customised tea products for international markets.
Through its value-added approach, ADRA Ceylon is seeking to demonstrate how Sri Lankan tea can move beyond traditional commodity exports and compete as a customised, innovative and premium global product, while contributing to the continued evolution and diversification of Sri Lanka’s tea export industry.
Pan Asia Banking Corporation Appoints New Chairman and Deputy Chairperson
Pan Asia Bank has announced the appointment of B.D.A. Perera as Chairman and Ayodhya Iddawela Perera as Deputy Chairperson, effective 3 August 2026, further strengthening the Bank’s leadership as it advances its strategic priorities and long-term growth agenda.
B.D.A. Perera assumes the Chairmanship after serving on the Bank’s Board since April 2021 and as Deputy Chairman and Senior Independent Director since November 2024. A seasoned financial services professional with more than two decades of experience in the leasing and finance industry, he currently serves as Executive Director of LB Finance PLC, where he has played a key role in driving business growth and strengthening operational excellence.
He is an Associate Member of the Chartered Institute of Management Accountants (UK) and holds a BSc (Business Administration) Special Degree from the University of Sri Jayewardenepura. He has also successfully completed the High Potentials Leadership Program at Harvard Business School in Boston, USA.
Perera succeeds veteran banker Aravinda Perera, who served as Chairman of Pan Asia Bank for nine years.
Joining him in the Bank’s leadership team is Ayodhya Iddawela Perera, who has been appointed Deputy Chairperson after joining the Board as an Independent Non-Executive Director in April 2026.
Bringing more than 36 years of banking experience gained both locally and internationally, Ayodhya Iddawela Perera is recognised as one of Sri Lanka’s highly experienced banking professionals. Prior to joining Pan Asia Bank, she served as Managing Director of Sampath Bank PLC from July 2023 to September 2025, following an extensive career spanning multiple areas of the banking industry.
Her leadership and governance experience extends across several prominent institutions. She has served on the Boards of Lanka Financial Services Bureau Ltd, LankaPay (Pvt) Ltd, National Credit Guarantee Institution Ltd, Sampath Centre Ltd and the Lanka Bankers’ Association, as well as on the Governing Board of the Institute of Bankers of Sri Lanka.
The appointments bring together extensive experience in banking, financial services, governance and strategic leadership, supporting Pan Asia Bank’s continued focus on sustainable growth and long-term value creation.
ADRA Ceylon Transforms Ceylon Tea into a Customised Global Product
