Sri Lanka Tourism participated in JATA Tourism Expo 2026, one of Japan’s largest international tourism exhibitions, held from 24 to 27 September 2026 at Tokyo Big Sight in Tokyo, Japan, in collaboration with the Embassy of Sri Lanka in Japan.
Sri Lanka Tourism joined the exhibition alongside SriLankan Airlines and 22 Sri Lankan tourism industry stakeholders, showcasing the island’s diverse tourism offerings. These included its unique attractions, rich cultural heritage, abundant wildlife, pristine beaches, Ayurveda and wellness experiences, and a wide range of memorable travel opportunities.
The Sri Lanka Pavilion was officially inaugurated on 24 September 2026, with the participation of Professor Pivithuru Janak Kumarasinghe, Ambassador of Sri Lanka to Japan.
The pavilion offered Japanese and international visitors an opportunity to discover Sri Lanka’s natural beauty, cultural richness, warm hospitality and diverse travel experiences. It also provided a valuable platform to strengthen business-to-business (B2B) and business-to-consumer (B2C) engagement, build industry partnerships and promote Sri Lanka as an attractive travel destination in Japan and other international markets.
Through its participation at JATA Tourism Expo 2026, Sri Lanka Tourism further strengthened its engagement with Japan’s tourism industry and the international travel trade. The initiative also aimed to increase awareness of Sri Lanka’s distinctive tourism experiences among potential travellers and encourage greater interest in the island as a holiday destination.
EDB and Western Province Partner to Boost Exports, Attract Investment and Promote Sri Lanka Expo 2027
The Export Development Board (EDB) has stepped up efforts to promote the upcoming Sri Lanka Expo 2027, scheduled to take place from 14 to 17 January 2027.
Mangala Wijesinghe, Chairman and Chief Executive Officer of the EDB, together with the Director General and a team of senior officials, recently met Hanif Yusoof, Governor of the Western Province, at the Governor’s Office in Battaramulla. The meeting focused on strategies to strengthen Sri Lanka’s export performance, attract investment and promote the upcoming exhibition.
During the discussion, the EDB Chairman outlined the current performance of Sri Lanka’s export sector, emerging opportunities and the strategic priorities identified under the National Export Development Plan (NEDP).
He highlighted the NEDP’s vision of transforming Sri Lanka into a competitive, export-driven economy through the development of priority sectors, market diversification, innovation and investment promotion.
The discussions also emphasised the importance of expanding export-oriented industries, diversifying the country’s export products and services, and enhancing Sri Lanka’s competitiveness in the global marketplace.
Another key area of focus was positioning Sri Lanka as a regional logistics hub. The EDB leadership highlighted the country’s strategic geographical location along major international shipping routes and the significant opportunities available to develop Sri Lanka into a leading regional centre for logistics and trade facilitation.
The engagement forms part of the EDB’s broader efforts to strengthen collaboration with provincial authorities, promote export development and generate greater interest in Sri Lanka Expo 2027.
Sri Lanka Showcases Diverse Tourism Experiences at JATA Tourism Expo 2026 in Tokyo
