SHIFT Group marks its 18th anniversary this year, reflecting on a journey defined by innovation, creative excellence and a commitment to delivering work that creates meaningful results for brands and audiences.
Founded in 2008 as Sri Lanka’s first independent digital agency, SHIFT began introducing brands to emerging digital opportunities, including Facebook marketing, Google Ads, 3D mapping, augmented reality and gesture-based interactive experiences, at a time when the industry was still exploring the potential of digital media.
By its ninth year, the agency had already made its mark on the international stage, with two of its young creatives representing Sri Lanka at the Cannes Lions Young Lions competition.
At 15, SHIFT earned the Blue Dragon for Best in Country (Sri Lanka), a Gold Dragon at the Dragons of Asia and an Effie Gold. That same year, it brought the Asia Pacific Tambuli Awards to Sri Lanka, recognising work that combines business performance with purpose.
The agency continued its regional success at 16, winning Gold and Silver Dragons and securing three Gold, three Silver and three Bronze awards at the Four A’s Advertising Festival.
At 17, SHIFT won Gold at the SLIM Digis. Its achievements continued with two Silver awards, three Bronze awards and a finalist position at the Effie Awards 2025, alongside eight wins, including two Gold awards, at the Dragons of Sri Lanka 2026.
For two consecutive years, SHIFT has also earned recognition on Campaign Brief’s The Work, which showcases outstanding advertising from Australia, New Zealand and Asia. The agency has additionally been ranked among the country’s “Hottest Agencies”.
“Advertising has a responsibility to two audiences at once,” said Ikram Mohideen, Chief Strategy Officer of SHIFT Group. “People deserve work that respects their time and speaks to something real in their lives. Brands deserve work that grows their business.”
This philosophy has shaped several of the group’s notable campaigns. SHIFT’s partnership with Cargills spans both Cargills Food City and the corporate brand, with initiatives such as Cargills Heroes and Saru Bima demonstrating how corporate purpose can be transformed into stories that resonate with audiences.
As SHIFT Group celebrates 18 years in the industry, its journey reflects a continued focus on combining creativity, technology and strategic thinking to deliver advertising that connects with people while helping businesses grow.
Gunda Power Supports Proposed Night-Time Electricity Tariff for Solar Sector
Gunda Power has welcomed Sri Lanka’s proposed night-time feed-in tariff, calling it a potential turning point for the country’s solar sector. The company says the policy could let rooftop solar move beyond daytime generation into round-the-clock energy delivery.
Rooftop solar has let homes and businesses cut costs and feed clean power into the grid. But demand peaks after sunset, when panels stop producing. Meeting that gap currently means leaning on imported fossil fuels, adding pressure to energy costs and foreign exchange reserves.
A night-time feed-in tariff would let stored solar energy be released when demand is highest. Gunda Power argues this shifts solar from simple generation to active energy management.
Hybrid systems, which combine solar generation with battery storage and intelligent energy management, are central to that shift. Excess daytime energy can be stored for later use, or, under the right regulatory framework, sent to the grid during peak hours.
At a recent Solis Storage seminar, the Solis team presented EverCore ESS, an integrated inverter and battery storage solution. Installers and customers examined its safety, reliability and backup capabilities.
“The question could shift from asking how much a solar system can save, to how much it can generate, store and deliver,” said Nirash Goonewardena, Managing Director of Gunda Power. “That is a fundamental change in how we think about renewable energy.”
Goonewardena said success depends on a regulatory framework that is practical, transparent and commercially sustainable, with clear standards for metering, grid connection, safety and payment.
SHIFT Group Celebrates 18 Years of Creating Work that Works
