Atlas Axillia Co. (Pvt) Ltd. has introduced its specially curated limited edition “Aluth Avurudu Gift Packs” in celebration of the Sinhala and Tamil New Year, offering a meaningful and educational gifting option for children across Sri Lanka.
Launched in time for the festive season, the initiative encourages parents, relatives, and well-wishers to move beyond conventional gifts and choose options that support children’s learning and development. Anchored by the tagline “Podi weddange dhenuma wedena hodhama thegga,” the campaign underscores the importance of nurturing knowledge during moments of celebration, while remaining aligned with Atlas’ core purpose of making learning enjoyable for every child.
Blending the joy of Avurudu with the value of education, the Atlas Aluth Avurudu Gift Packs feature a range of high-quality stationery and learning tools designed to inspire creativity, curiosity, and productivity. Built on the brand’s belief that learning should be both engaging and fun, the packs transform everyday educational activities into a rewarding experience. At a time when gifting often focuses on short-term excitement, Atlas presents a thoughtful alternative that supports long-term learning and skill development, helping children stay meaningfully engaged during the festive holidays.
Some items within the packs are also designed for use during auspicious times for commencing work, seamlessly integrating educational elements into traditional Avurudu rituals and enhancing the overall festive experience.
Commenting on the launch, Kasuni Bandara, General Manager – Marketing at Atlas Axillia Co. (Pvt) Ltd., said, “At Atlas, making learning enjoyable lies at the heart of everything we do. The Aluth Avurudu Gift Packs are designed to celebrate the spirit of the season while adding value to a child’s learning journey. This initiative reflects our commitment to making the learning journey fun and joyful, encouraging children to explore, create, and grow with enthusiasm. Children learn best through hands-on experiences, and our activity kits are designed to support that process.”
Available from early April at leading retail outlets, stationery stores islandwide, and major e-commerce platforms, the Atlas Aluth Avurudu Gift Packs reinforce the brand’s promise of delivering innovative, high-quality educational solutions for Sri Lankan children.
As families come together to celebrate the New Year, Atlas invites them to make gifting more meaningful by choosing options that inspire young minds—where learning is not only valuable, but truly enjoyable.
TCCF and Hayleys Plantations Launch Sri Lanka’s First Renewable Energy Recycling Centre
Sri Lanka’s first zero-emission Material Collection and Processing Facility was officially inaugurated under the SWYFT Project, marking a significant milestone in the country’s sustainable waste management efforts.
The initiative is funded by The Coca-Cola Foundation and implemented by Janathakshan, with Neptune Recyclers serving as the recycling partner, in collaboration with Talawakelle Tea Estates PLC.
The Somerset ECO Material Collection and Processing Centre was declared open on March 18 to coincide with World Recycling Day, under the theme “Circular Symbiosis for Waste-to-Resource Value.”
Equipped with baler machines, electric bikes, and electric three-wheelers to support efficient operations, the women-led facility is expected to generate employment opportunities for youth and women within the plantation community.
As the first public–private partnership in waste management within Sri Lanka’s plantation sector, the project aims to strengthen sustainable waste practices through the structured collection, segregation, processing, and recovery of materials, while promoting recycling and advancing a circular economy.
Located near Nanu Oya in the Nuwara Eliya District, the Somerset Estate—operated by Talawakelle Tea Estates PLC, a member of Hayleys Plantations—demonstrates how plantation operations can successfully integrate premium tea production with environmental responsibility and practical sustainability leadership.
Spanning 456.14 hectares, with 324.38 hectares dedicated to tea cultivation, the estate benefits from a strong sustainability edge through its complete reliance on hydropower. In the 2024/2025 period, the estate generated 3,940,449 units of electricity supplied to the national grid, up from 3,425,340 units in 2023/2024—recording a year-on-year increase of 515,109 units.
The inauguration event was attended by the Mayor of Nuwara Eliya, the Chairman of the Pradeshiya Sabha, representatives from Coca-Cola Beverages, Talawakelle Tea Estates, Janathakshan, and Neptune Recyclers, along with members of the local community.
Atlas Turns Learning into the Perfect New Year Gift for Young Minds
