Boutique Agency Network (BAN) has once again demonstrated its strength as one of Sri Lanka’s leading integrated creative agencies, securing a Gold Award at the Dragons of Sri Lanka Awards for the Munchee Father’s Day campaign, “Piya Kirula,” in the Integrated Marketing Campaign category.
The achievement marks a significant milestone for BAN, as the agency has now secured Gold in the Integrated Marketing Campaign category for the second consecutive year at the Dragons of Sri Lanka. The recognition reinforces BAN’s position as a consistent leader in integrated brand thinking, culturally rooted creativity and campaign effectiveness.
Created for Ceylon Biscuits Limited’s (CBL) flagship brand Munchee, Piya Kirula transformed a familiar brand symbol into a powerful national gesture of appreciation. The campaign was built around a simple yet deeply emotional cultural insight: while fathers are deeply loved in Sri Lankan homes, they are rarely celebrated or appreciated openly.
The creative concept was inspired by the crown featured in the CBL logo. Like fathers, the crown had always been present but was often overlooked despite its significance. For Father’s Day 2025, BAN reimagined the crown as a symbol of appreciation for the “unsung kings” of Sri Lankan homes.
The campaign invited Sri Lankans to crown their fathers through a simple act of love and recognition. A real crown was printed in national newspapers, enabling families across the country to cut it out and place it on their fathers at home. To make the concept more accessible to younger audiences, the campaign also introduced a TikTok crown filter, supported by a digital storytelling film that conveyed the emotional meaning behind the gesture.
Piya Kirula soon extended beyond traditional brand communication and became part of popular culture. Celebrities, influencers, community pages, content creators, schools and families across Sri Lanka joined the movement. Leading media channels and OOH partners further endorsed and amplified the campaign, helping Piya Kirula emerge as one of Sri Lanka’s most prominent Father’s Day campaigns in 2025.
The consecutive Gold recognition at the Dragons of Sri Lanka highlights BAN’s ability to transform culturally relevant insights into integrated creative campaigns that resonate with audiences and deliver meaningful brand impact.
DFCC Aloka Joins WCIC to Champion Women Entrepreneurs at Prathibhabhisheka Awards 2026
Women entrepreneurs building and growing businesses across Sri Lanka will once again receive recognition through the WCIC Prathibhabhisheka Women Entrepreneur Awards, with DFCC Bank continuing its role as Diamond Sponsor and Official Banking Partner for the fifth consecutive year through DFCC Aloka.
The five-year partnership reflects a shared commitment to giving women entrepreneurs greater recognition and visibility, while providing access to financial knowledge, networks and opportunities that can support the growth of their businesses.
Commenting on the partnership, Thimal Perera, Director and Chief Executive Officer of DFCC Bank, said, “Women entrepreneurs do not need support for one evening. Businesses take time to establish, survive and grow, and the institutions supporting them must be prepared to stay the course. They are employers, exporters, innovators and taxpayers. Helping more of their businesses succeed is not simply a question of inclusion. It is an economic opportunity for Sri Lanka. Our responsibility as a banking partner is to understand what each entrepreneur wants to build next and help her prepare for that stage.”
The WCIC Prathibhabhisheka Women Entrepreneur Awards recognise women entrepreneurs at different stages of their business journeys across Sri Lanka, from those establishing their first ventures to those leading more established enterprises. By bringing their achievements into the public spotlight, the awards can strengthen their credibility while connecting their businesses with a wider network of customers, partners and peers.
Through DFCC Aloka, the bank brings together banking solutions, financial knowledge, advisory support and opportunities for women entrepreneurs to connect, share experiences and learn. Its focus is practical: helping more women establish businesses, manage them effectively and prepare for their next stage of growth.
The continued partnership between DFCC Aloka and WCIC underscores the importance of sustained support in enabling women entrepreneurs to build resilient businesses and contribute more strongly to Sri Lanka’s economic development.
BAN Earns Second Consecutive Gold at Dragons, Reinforcing Its Integrated Marketing Leadership
