Daraz Sri Lanka, the country’s leading e-commerce platform, has launched its highly anticipated “Avurudu Wasi” campaign, bringing together festive savings, exciting brand offers, and enhanced convenience for customers islandwide ahead of the Sinhala and Tamil New Year. Running from March 27 at 8.00 p.m. to April 8, the campaign offers a complete online shopping experience, featuring vouchers worth Rs. 50 million, free delivery, and discounts of up to 85%.
Avurudu remains one of Sri Lanka’s biggest shopping seasons, with households seeking both celebration essentials and value across categories such as fashion, beauty, electronics, gifting, and home needs. This year, Daraz brings everything together on one platform, making festive shopping more accessible, rewarding, and convenient for customers nationwide.
A key highlight of the campaign is the “Brand Rush Hour,” showcasing exclusive deals from over 60 brands. New additions to the platform include Licensed, Absolute Basics, Jezza, Live and Kicking, Ample, Gravity, and ShoesX, with selected discounts reaching up to 80%. Complementing these offers, Daraz’s Everyday Low Price feature ensures customers can shop essential items at affordable prices throughout the season.
Fashion is expected to be a major driver of this year’s campaign, with popular brands such as Moose, Amante, A Nation, The Factory Outlet, Spring & Summer, AALYA Inner Wear, BLISS Clothing, Liveit Clothing, New May Fashion, and Tharushi Fashion offering attractive festive deals of up to 80% off.
Adding a strong local touch, the campaign also marks the launch of Licensed, a brand by Sri Lankan singer Yohani De Silva. This introduction brings fresh energy and local relevance to the sale, aligning with customers’ growing interest in trendy and celebration-ready styles.
The campaign is further strengthened by partnerships with leading brands across multiple sectors, including Unilever Sri Lanka Ltd, Hemas, Diamond, COSRX, Cetaphil, Celcius, 3Q Products, Swisstek, Shell, Mobil, VTEC Furniture, Quantum Fitness, Feather.lk, HSP, Hunters, Baseus, Simplytek, and Dialog.
To enhance affordability, Daraz has partnered with major financial institutions such as Commercial Bank, Sampath Bank, Bank of Ceylon, DFCC Bank, Nations Trust Bank American Express, Union Bank, and KOKO, providing customers with additional savings and flexible payment options.
Commenting on the campaign, Rukshan Xavier, Managing Director of Daraz Sri Lanka, stated that Avurudu is one of the most meaningful celebrations in the country, and the campaign aims to make the experience more exciting and convenient. He highlighted that the combination of strong savings, trusted brands, and seamless online shopping enables customers across Sri Lanka to prepare for the season with greater ease and value.
Customers can explore these festive deals via the Daraz app and website throughout the campaign period. With its “Avurudu Wasi” campaign, Daraz Sri Lanka continues to redefine seasonal shopping by making it more convenient, accessible, and value-driven for households across the island.
Born To Win Relationships Unveils a New Scientific Approach to Learning
Born To Win Relationships has introduced an innovative educational approach designed to improve children’s learning processes through scientifically grounded methods. The initiative offers a fresh perspective on why children vary in learning speed and comprehension, emphasizing that these differences are not solely linked to intelligence, but largely to how information is perceived and processed.
The concept draws on the Feature Integration Theory, introduced by Anne Treisman in 1986, and has been further developed and presented by Dr. Dileepa Wanniarachchi, the creator of the DeepLearn study method. This approach provides valuable insights for both educators and parents, helping them better understand how children learn effectively.
According to the theory, children process information in two stages. Initially, they identify basic features such as colour, shape, and size independently. These elements are then integrated to form a complete understanding. The success of learning largely depends on how effectively children can perform this second stage of integration.
In classroom settings, some students are able to connect these features quickly and grasp concepts with ease, while others require more time to process and combine information. As a result, teachers are encouraged to go beyond traditional instruction and adopt the role of coaches, delivering lessons in structured, step-by-step formats while reducing unnecessary complexity.
Parents also play a crucial role in this process. Creating a distraction-free learning environment and recognising each child’s unique pace can significantly enhance learning outcomes. Offering support without undue pressure is key to building confidence and improving comprehension.
As a registered training institution, Born To Win Relationships focuses on strengthening the learning process itself, rather than just delivering subject content. The organisation provides training across both local and international curricula in multiple languages, including English, Sinhala, Tamil, and Italian.
Through this new scientific approach, Born To Win Relationships aims to elevate the learning capabilities of children in Sri Lanka, equipping them with more effective tools to succeed academically.
Daraz Sri Lanka marks the Avurudu season with its “Avurudu Wasi” campaign, celebrating the spirit of togetherness
