The Board of Investment of Sri Lanka (BOI) has strengthened its capacity to attract quality Foreign Direct Investment (FDI) through a knowledge-sharing workshop conducted by the Australian Trade and Investment Commission (Austrade), focusing on international strategies and best practices for investment promotion.
The workshop was conducted as part of an activity identified under the bilateral Trade and Investment Facilitation Agreement (TIFA) Action Plan between Sri Lanka and Australia. It follows an earlier knowledge-sharing session focused on Austrade’s trade promotion and facilitation programme.
Delivering the keynote address, Australian High Commissioner to Sri Lanka Mathew Duckworth highlighted Sri Lanka’s competitive advantages, particularly its skilled workforce and strategic geographical location.
“In my role here, I study the Sri Lankan economy a lot, and I see a lot of competitive advantage here,” he said, stressing the importance of creating appropriate domestic policies and conditions to attract greater investment and maximise the country’s economic potential.
The workshop was conducted by Andrew Carter, Trade and Investment Commissioner of Austrade, while BOI Chairman Duminda Hulangamuwa delivered the welcome remarks.
The programme provided BOI officials with insights into Austrade’s approach to FDI attraction, covering areas such as identifying priority sectors, strengthening international branding, targeting potential investors, developing sector-specific value propositions and enhancing investor services.
Participants also examined Austrade’s management of the full investor lifecycle, including investment promotion, attraction, facilitation, aftercare and investor retention.
The sessions further covered the use of digital tools and pipeline management, along with an investment case study presented by Austrade’s India Investment Team.
In addition, participants explored Australian Government policy frameworks and mechanisms for effective coordination among government agencies, with representatives from Australia’s Department of Foreign Affairs and Trade also taking part in the discussions.