New Anthoney’s Farms began as a startup in 1986, founded by Emil Stanley and his wife, Marie, with a simple vision of providing Sri Lankan consumers with higher-quality chicken than what was available in the market at the time. Over the years, the company has grown into a recognised poultry producer, distinguished by its focus on quality, sustainability and responsible farming practices.
Today, New Anthoney’s Farms holds the distinction of being Sri Lanka’s first green-certified poultry producer, reflecting its long-standing commitment to environmentally responsible operations.
In an exclusive interview, New Anthoney’s Farms Chairman and Co-founder Emil Stanley and his son, Executive Director Eranga Kurukulaarachchi, discussed the company’s journey, product philosophy and commitment to sustainable poultry production.
Asked about the key message the company wants to communicate to potential customers, Emil Stanley said the business has always focused on producing chicken that is hygienic, safe, tasty and accessible to consumers of all ages.
He explained that when the company was established, he and his wife were determined to provide a quality poultry product at a moderate price. The company later introduced antibiotic-free chicken as part of its efforts to add greater value to its products.
According to Stanley, New Anthoney’s Farms follows sustainable farming practices without the use of antibiotics, while placing strong emphasis on the triple bottom line of economic, social and environmental responsibility.
He noted that the transition towards antibiotic-free poultry production initially required significant investment in research and development, the sourcing of high-quality raw materials and the introduction of stringent quality-control measures throughout the production process.
The company, he said, remained committed to maintaining these standards without compromise.
New Anthoney’s Farms now focuses on poultry production based on strict biological and quality standards, with the ultimate objective of providing consumers with antibiotic-free meat.
Stanley further described the company’s products as an extension of its commitment to corporate social responsibility, while noting that the products are offered at moderate prices to ensure greater accessibility.