Janashakthi Life, a leading insurance brand and flagship brand of JXG (Janashakthi Group), strengthened its community engagement in Jaffna during the Nallur Festival through a 10-day initiative that reached more than 7,000 individuals and families across the region.
The initiative focused on raising awareness of life protection and financial security while also creating employment opportunities within the community.
During the first five days, Janashakthi Life conducted a door-to-door community outreach programme across Chunnakam, Sanganai, Navarkuzhi, Kokkuvil and Gurunagar. Representatives engaged directly with residents, creating opportunities to discuss life protection and gain a deeper understanding of the needs and priorities of individuals and families in these communities.
For the following five days, Janashakthi Life established a dedicated activation stall in the vicinity of the Nallur Temple, providing an accessible point of engagement for the large number of pilgrims and visitors attending the Nallur Festival. Representatives offered personalised guidance on life insurance and protection solutions, helping visitors explore options aligned with their individual circumstances and family requirements.
The initiative formed part of Janashakthi Life’s 32nd Anniversary celebrations and Insurance Month activities, bringing its message of life protection closer to communities in Jaffna.
The Nallur Festival, one of the Northern Province’s most significant cultural celebrations, holds deep social and cultural importance for communities across the Northern Peninsula. Celebrated over generations, the festival brings together thousands of people from the region as well as those living elsewhere in Sri Lanka and overseas, helping preserve the traditions associated with Nallur.
Recognising the significance of the festival to the people of Jaffna, Janashakthi Life viewed the occasion as an opportunity to engage meaningfully with the community and bring greater awareness of life protection and financial security closer to individuals and families.
LANKATILES Unites Surface, Design and Fashion at CFW Couture + Trousseau 2026
LANKATILES continued its design-led collaboration with Colombo Fashion Week at CFW Couture + Trousseau 2026, offering a fresh perspective on how surfaces can move beyond conventional applications to become part of a broader creative experience.
For its latest collaboration, LANKATILES introduced a series of specially created mosaic-clad blocks and plinths, thoughtfully integrated into the runway environment as sculptural design elements. The installation explored the relationship between material, form and space, demonstrating how surfaces traditionally associated with architecture and interiors can take on new meaning in a fashion-led setting.
The collaboration reflects LANKATILES’ approach to looking beyond the runway itself and exploring the design elements that shape the surrounding environment. By bringing together fashion and surface, movement and material, and runway and room, the partnership highlights the possibilities that emerge when creative disciplines intersect.
LANKATILES’ relationship with Colombo Fashion Week has continued to evolve with each edition. In 2025, the brand introduced Sri Lanka’s first tiled fashion runway, bringing fashion and surface design together in an unexpected setting. At CFW Summer 2026, the collaboration developed further through a mosaic installation that showcased the artistic and spatial potential of mosaics. At Couture + Trousseau 2026, LANKATILES took the concept another step forward through “Living Sculpture”, transforming mosaics from a conventional surface application into three-dimensional design elements within the runway space.
Commenting on the collaboration, Harin Samat, Head of Marketing at LANKATILES, said: “Colombo Fashion Week provides us with an opportunity to explore design beyond traditional boundaries. Architecture, interiors, fashion, material and craftsmanship continuously influence one another. With each collaboration, we have looked at how our materials can contribute differently to that conversation. ‘Living Sculpture’ takes this thinking further by transforming the surface itself into form and making it part of the overall runway experience.”
The collaboration also reflects LANKATILES’ broader ambition to contribute to Sri Lanka’s contemporary design landscape by engaging with architects, interior designers, fashion designers, students and other creative communities. Through initiatives such as these, the brand continues to explore new possibilities for surface design while encouraging greater interaction between architecture, interiors, fashion and the wider creative industries.
Janashakthi Life Strengthens Community Ties in Jaffna Through 10-Day Nallur Festival Initiative
