People’s Bank has stepped forward as the sponsor of the Sri Lanka Schools Basketball Tournaments 2026, supporting an initiative aimed at nurturing young talent, encouraging greater participation in basketball and contributing to the future development of Sri Lankan sport.
The sponsorship programme was officially launched recently at the People’s Tower Auditorium in Colombo 02, where a Memorandum of Understanding (MoU) between People’s Bank and the Sri Lanka Schools Basketball Association was signed and exchanged.
Under the partnership, People’s Bank will sponsor the Under-13, Under-15 and Under-20 tournament categories in 2026, supporting the development of emerging basketball talent and creating greater opportunities for young athletes to participate in competitive sport.
Complementing the sponsorship, the Bank will also launch a dedicated communication programme aimed at promoting basketball among schoolchildren and encouraging wider participation in the sport. Through the initiative, People’s Bank hopes to inspire more young people to take up basketball while fostering values such as discipline, teamwork, leadership, perseverance and a commitment to excellence.
The Sri Lanka Schools Basketball Championship attracts participation from more than 120 schools islandwide, including many of the country’s leading national, private and international schools. Featuring both boys’ and girls’ divisions, the championship provides a competitive platform for developing young athletes while promoting the sport across all provinces.
The tournament is expected to feature around 80 boys’ teams and 50 girls’ teams, with nearly 1,950 student athletes set to participate. The strong level of participation reflects the growing popularity of basketball among Sri Lankan schoolchildren and highlights the importance of sustained support for school-level sports development.
Ceylinco Life Retains Title as Sri Lanka’s Most Valuable Insurance Brand
Ceylinco Life has retained its position as Sri Lanka’s most valuable insurance brand in the 2026 Brand Finance ranking of the country’s 100 Most Valuable Brands.
Brand Finance valued the Ceylinco Life brand at Rs. 6.7 billion and awarded it an AAA brand rating. The company was ranked 25th overall in the ‘Sri Lanka 100’ ranking by brand value.
The latest recognition builds on Ceylinco Life’s consistent performance in previous Brand Finance rankings. In 2025, the brand was valued at Rs. 6.45 billion and received an AAA- brand rating.
Commenting on the recognition, Ceylinco Life Head of Marketing Dhiranjan Canagasabey said, “Brand value is ultimately earned, not claimed, and this recognition tells us that Ceylinco Life continues to earn its place in the minds of Sri Lankans.
“To be the country’s most valuable insurance brand is a powerful measure of the relevance and resilience of our brand. It reinforces our responsibility to continue raising the standard of what customers can expect from Ceylinco Life.”
He added that the recognition also reflects the strength of a brand that has consistently maintained its leadership in Sri Lanka’s insurance sector while continuing to build greater value and equity in the wider market.
Brand Finance evaluates brands using internationally recognised standards, combining financial measures of brand value with a comprehensive assessment of brand strength. Its methodology considers a range of factors, including marketing investment, stakeholder equity and business performance.
People’s Bank Sponsors Sri Lanka Schools Basketball Tournaments 2026
