SriLankan Airlines, the national carrier of Sri Lanka, has unveiled a landmark international branding initiative to promote the Colombo Nawam Maha Perahera 2026, one of the country’s most distinguished religious and cultural festivals. The initiative is showcased on an Airbus A320neo, transforming the aircraft into a flying ambassador of Sri Lanka’s living heritage.
Through a specially designed aircraft livery, SriLankan Airlines now carries the prestige, spirituality, and cultural identity of the Nawam Maha Perahera across its international route network. This initiative positions the Perahera not only as a sacred Buddhist procession, but also as a significant cultural and tourism attraction, highlighting Colombo as a destination of heritage, harmony, and tradition.
Organised under the auspices of the Gangaramaya Temple, the Nawam Maha Perahera is internationally recognised for its historical significance, spiritual depth, and ceremonial grandeur. The concept for this international branding initiative was initiated by Venerable Dr. Kirinde Assaji Thero, who identified aviation as a powerful platform for cultural diplomacy and global storytelling.
The successful implementation of this initiative has been made possible through the collective efforts of the Nawam Maha Perahera Committee, devoted devotees and supporters, and the institutional collaboration of the Prime Minister’s Office and the Ministry of Aviation, together with the full cooperation of SriLankan Airlines. The entire international aircraft branding project has been fully funded by the Gangaramaya Temple and the Nawam Maha Perahera Committee, reflecting their strong commitment to preserving and promoting Sri Lanka’s religious and cultural heritage on a global stage.
SriLankan Airlines extended its support across all levels of the organisation. Special appreciation is extended to the Chairman, Board of Directors, senior management, engineering and technical teams, designers, operational staff, and frontline employees, whose collective expertise and dedication brought this cultural vision to life.
Recently, Venerable Dr. Kirinde Assaji Thero, together with members of the Nawam Maha Perahera Committee, visited the SriLankan Airlines engineering and operations facilities in Katunayake, accompanied by resident young Buddhist monks from the Gangaramaya Temple. During the visit, the delegation observed the progress of the aircraft branding work and offered blessings to the SriLankan Airlines team, expressing their appreciation for the professionalism and commitment demonstrated throughout the project.
MTI Develops Industrial Development Strategy for Zimbabwe’s Sovereign Wealth Fund
MTI Consulting was engaged to conduct a comprehensive performance review of the Industrial Development Corporation of Zimbabwe (IDCZ) and to develop a set of turnaround strategies, an assignment that has now been successfully concluded.
Commenting on the engagement, Dr. John Mangudya, CEO of the Mutapa Investment Fund, stated that the assignment benefited from the active participation and strategic guidance of the leadership of the Mutapa Investment Fund and SERA (State Enterprises Restructuring Agency).
“We are pleased with both the outcome and the approach adopted by MTI Consulting,” he said.
Mr. Onesimo Musi, Executive Director of SERA, noted that MTI Consulting adopted a rigorous and inclusive methodology in developing the strategies.
“MTI’s robust approach incorporated stakeholder feedback from Zimbabwe’s industrial sector and non-bank financial institutions (NBFIs), alongside best-fit practices drawn from the region’s top-performing Industrial Development Corporations,” he commented.
The Mutapa Investment Fund, Zimbabwe’s sovereign wealth fund, manages a diversified portfolio of 66 companies spanning natural resources, energy, infrastructure, industrials, financial services, and real estate. SERA serves as the government agency responsible for the restructuring and reform of state enterprises and parastatals.
MTI Consulting (www.mtiworldwide.com
) is an internationally networked strategy consultancy with a track record of assignments in 51 countries over the past 28 years.
SriLankan Airlines Unveils International Branding Initiative for the Colombo Nawam Maha Perahera 2026
