Sri Lanka’s apparel industry made a strong and impactful presence at Source Fashion London 2026, held from 13 to 15 January at Olympia London, United Kingdom, reinforcing the country’s position as a reliable and competitive global sourcing destination.
The Sri Lanka Pavilion, comprising 20 stalls, showcased leading apparel manufacturers, including 12 small and medium-scale enterprises (SMEs). The pavilion was organized by the Sri Lanka Export Development Board (EDB) in collaboration with the Sri Lanka High Commission in the United Kingdom, with the primary objective of identifying new buyers and further strengthening Sri Lanka’s apparel exports to the UK market.
This participation was particularly significant as Sri Lankan garment exports gained duty-free access to the UK market from 1 January 2026. Under the newly liberalized trade framework, Sri Lankan manufacturers are now permitted to source up to 100% of their inputs from any country worldwide while continuing to enjoy duty-free entry into the UK. The revised rules have removed earlier constraints, including the requirement for two substantial manufacturing processes to be carried out locally, thereby enhancing flexibility, competitiveness, and cost efficiency for exporters.
The exhibition was ceremonially inaugurated on 13 January 2026, with a Ribbon Cutting Ceremony held at the Sri Lanka Pavilion in the presence of His Excellency Nimal Senadheera, Sri Lanka High Commissioner to the UK; Lord Hannett of Everton, the UK’s Trade Envoy to Sri Lanka; and Mr. Binupa Liyanage, Board Director of the EDB, along with invited guests, Sri Lankan exhibitors, officials of the High Commission, and EDB representatives.
The Sri Lanka Pavilion featured exhibitors from the apparel, textile, and accessories sectors, highlighting the country’s diverse manufacturing capabilities and strong adherence to international quality, ethical, and sustainability standards. In addition, a dedicated stall promoting “Creative Sri Lanka 2030” was organized, providing a platform to showcase the country’s vibrant creative industry. Five Sri Lankan brands representing the creative sector displayed their products, highlighting Sri Lanka’s innovation, craftsmanship, and design excellence. This initiative helped promote the diversity of Sri Lanka’s export offerings while creating new opportunities for creative industry brands to engage with international buyers and expand their global market presence.
A key highlight of the event was the unveiling of Sri Lanka’s National Export Brand, “Your Vital Island,” on the opening day of the exhibition.
Moose Unveils Sri Lanka’s Official ICC Men’s T20 World Cup 2026 Jersey and Fan App
As Sri Lanka Cricket prepares for the ICC Men’s T20 World Cup 2026, Moose Clothing Company, the Official Clothing Partner of Sri Lanka Cricket, marked a major milestone with the launch of Sri Lanka’s Official ICC Men’s T20 World Cup 2026 Jersey, alongside the unveiling of the Moose Fan App—a first-of-its-kind digital experience designed to bring fans closer to the national team than ever before.
The launch reflects the continued evolution of the partnership between Sri Lanka Cricket and Moose, which began in 2023. Since its inception, Moose has been responsible for designing and manufacturing high-performance kits for the national team, with a strong focus on comfort, durability, and on-field performance. As Sri Lanka prepares to co-host the ICC Men’s T20 World Cup 2026, the partnership enters a new phase—one that seamlessly blends performance innovation, national pride, and fan engagement on a global stage.
The ICC Men’s T20 World Cup 2026 jersey represents a fusion of modern performance technology and Sri Lanka’s world-class apparel heritage. Its design draws inspiration from the construction of cotton single jersey fabric, digitally interpreted through a pattern of interlocking loops. This motif symbolises precision, strength, flexibility, and innovation—qualities that reflect both the Sri Lankan cricketing spirit and the country’s globally respected apparel industry.
Featuring Sri Lanka’s iconic bright yellow, complemented by deep blue accents, the jersey conveys energy, unity, and confidence. Contemporary name and numbering styles provide a modern international finish, while distinctive blue piping on the shoulders pays homage to national identity. Engineered for elite performance, the jersey is crafted from lightweight, breathable fabric with side mesh panels to enhance airflow, ensuring optimal comfort, durability, and peak performance across diverse playing conditions.
Complementing the jersey launch, Moose also introduced the Moose Fan App, a groundbreaking fan-engagement platform. For the first time in Sri Lankan cricket history, fans are invited to become part of the jersey itself. Through the app, supporters can upload a selfie that becomes part of a digital mosaic, created using images of thousands of fans, collectively forming a unique Moose Fan Jersey—a powerful symbol of unity between the team and its supporters.
Sri Lanka’s Apparel Industry Expands Its Presence in the UK Market at Source Fashion London
