BeWAXed Sri Lanka, the homegrown specialist waxing brand founded by award-winning entrepreneur Durga Kenny, is expanding into India with a series of new branches set to open across several major metropolitan cities in the coming weeks. The rapid multi-city rollout marks a significant milestone in the brand’s international growth strategy and underscores its ambition to establish itself as a leading name in India’s fast-growing beauty industry.
Unlike conventional beauty salons where waxing is one of many services offered, BeWAXed has built its reputation as a specialist brand dedicated exclusively to professional waxing services. By focusing solely on waxing, the company has introduced a higher standard of expertise, hygiene, and customer care to a service that has traditionally been treated as an add-on within the beauty sector.
Founded in 2013, BeWAXed has grown from a pioneering Sri Lankan beauty brand into one recognised for quality, innovation, and customer-centric service. Following its success across Sri Lanka and its expansion into the Maldives, the company is now entering one of Asia's largest and fastest-growing beauty markets, bringing with it internationally recognised standards and premium waxing solutions.
Durga Kenny, who has an extensive background in beauty therapy, established BeWAXed as Sri Lanka's first dedicated commercial waxing salon with the vision of delivering professional, hygienic, and empowering hair removal services for women.
Commenting on the expansion, Kenny said, "Having successfully established BeWAXed across multiple locations in Sri Lanka and expanded into the Maldives, we felt the time was right to enter a new market and begin the next chapter of our growth journey. We are proud to be among the few Sri Lankan beauty brands to expand into India at this pace, and we look forward to introducing Indian consumers to the same high-quality services trusted by our clients in Sri Lanka."
Recognised as Sri Lanka's only internationally certified waxing service, BeWAXed adheres to rigorous global standards for hygiene, safety, and professional practice. Every technician undergoes comprehensive training in skin health, waxing techniques, and hygiene protocols to ensure a consistently high standard of care.
The brand also offers its own skincare line, Goddess Cosmetics, featuring premium hard and soft waxes developed using products sourced from some of the industry's leading international waxing brands, helping deliver consistently superior results.
SLIIT Business School’s SoftSkills+ 2026 Puts Sri Lanka’s Future Business Leaders in the Spotlight
SLIIT Business School successfully concluded the Grand Finale of SoftSkills+ 2026, bringing together 192 students from across Sri Lanka to demonstrate their leadership, communication, creativity, and teamwork. Selected from an initial pool of 112 teams, the top 48 teams competed at the finale held on 16 May, transforming the SLIIT campus into a vibrant showcase of talent and future leadership.
Designed to nurture essential workplace competencies, SoftSkills+ 2026 provided students with a platform to develop and demonstrate the interpersonal and leadership skills increasingly valued in today's professional environment. The competition also reinforced SLIIT Business School's commitment to preparing the next generation of future-ready leaders.
At the conclusion of the competition, Methodist College, Colombo was crowned the overall champion, while Sivali Central College, Ratnapura secured the runners-up title and Badulla Central College finished as the second runners-up.
The event was graced by Chaaminda Kumarasiri, Chairman of ACCA Sri Lanka, as Chief Guest. Addressing the participants, he highlighted the growing importance of communication, leadership, adaptability, and interpersonal skills in navigating today's rapidly evolving professional landscape.
Participants also benefited from an interactive Soft Skills Development Workshop conducted by renowned artist Madani Malwattage and Tharindu Weerasinghe, Senior Lecturer at the University of Kelaniya. Their engaging sessions encouraged students to strengthen the personal and professional competencies essential for future academic and career success.
SoftSkills+ 2026 was supported by several leading organisations and brands, including British Council, SLIIT International, CIMA Sri Lanka, Inspire Business School, MILO (Nestlé), Singer, Fusion Gear, Commercial Bank, and Hemas Consumer Brands, whose contributions helped make the event a resounding success.
Reflecting on the event, Ranitha Weerarathna, Coordinator of SoftSkills+ 2026 and Senior Lecturer at SLIIT Business School, said, "The remarkable success and positive impact of this year's event have laid a strong foundation for future editions. SoftSkills+ continues to provide young people with opportunities to build confidence, develop essential life skills, and prepare themselves to become the leaders of tomorrow."
BeWAXed Accelerates Expansion Across India’s Beauty Market
